course | Commercial Mindset
Commercial Mindset course designed for professionals in GCC. Learn, apply, and get certified in commercial mindset.
FNBN-1905 | Commercial Mindset
Course Sector : Finance, Accounting and Banking
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 5 Days | 14/09/2026 | 18/09/2026 | Dubai | $4,250 | Book now |
| 5 Days | 09/11/2026 | 13/11/2026 | Paris | $4,950 | Book now |
| 5 Days | 29/03/2027 | 02/04/2027 | Dubai | $4,250 | Book now |
| 5 Days | 13/06/2027 | 17/06/2027 | Riyadh | $4,250 | Book now |
Course Introduction
Cambridge Business English Dictionary defines commercial awareness as “the knowledge of how businesses make money, what customers want, and what problems there are in a particular area of business.”
This training course is designed to provide participants with the relevant concepts related to a commercial mindset, such as the tools to make commercially focused decisions, focusing on the critical business issues that affect, and understanding why certain decisions are made from a commercial viewpoint.
Course objective
- Gain a comprehensive understanding of what commercial mindset is.
- Obtain an in-depth knowledge of the market you operate in and identify future business opportunities
- Know how commercial matters impact an organization.
- Recognize how internal and external events impact a business
- Determine who the key stakeholders in the business are and how to influence them
- Use a range of tools to make commercially focused decisions and arguments
Course audience
- Senior Executives & Business Leaders
- Sales & Business Development Teams
- Product Managers
- Finance & Strategy Professionals
- Risk & Compliance Officers
- Marketing & Customer Experience Teams
- Operations & Process Improvement Teams
Course Outline | Day 01
What is Commercial Mindset?
- What does the term commercial mindset mean
- Why do you need to have a more commercial mindset
- What is strategic thinking, and how does it fit in with a commercial mindset
- Understanding your business's commercial and strategic plans
What Impacts Your Business
- What are the internal and external factors that currently/will in the future impact your business?
- What impact will they have
- Using SWOT and PESTLE analysis to identify the above
Course Outline | Day 02
Understanding the Marketplace
- Looking at the market place you operate in and the competition
- How your competition affects your business
- Porter’s 5 Forces model to understand the business environment
Course Outline | Day 03
Strategic Focus, Thinking and Decision Making
- What are the things you should be working on and what should be left alone
- How to make the decisions above with a strategic and commercial focus
- Understand why decisions are made and why some get the green light and others don’t
- How to develop a strong commercial argument
Course Outline | Day 04
Knowing Your Customers
- Who are your customers (internal and external)
- How do they influence your decisions
- How do your decisions impact on them
- How could you be providing a better service to them whilst still remaining commercially focused
Course Outline | Day 05
Stakeholders
- How are the key decision makers in your business
- How do they impact on you, your job, your customers and your decisions
- How to influence stakeholders to stand a better chance of getting the green light for your ideas
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
Since 2001, we’ve been at the forefront of professional training in the Middle East — shaping the future of learning and development one success story at a time. With a vision rooted in innovation and excellence, we help individuals, teams, and organizations reach their highest potential through integrated, future-ready training solutions. Our comprehensive programs combine global best practices with local insights, empowering people to grow, lead, and make a lasting impact in their industries.
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