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course | Strategic Media Planning

Strategic Media Planning course designed for professionals in Abu Dhabi. Learn, apply, and get certified in media planning.

SMCS-344 | Strategic Media Planning

Course Sector : Sales, Marketing and Customer Service

Course dates

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Duration	Date from	Date to	Course Venue	Course fees	Book a course
3 Days	28/12/2026	30/12/2026	Abu Dhabi	$3,250	Book now
3 Days	01/02/2027	03/02/2027	Amsterdam	$3,950	Book now
3 Days	14/06/2027	16/06/2027	Abu Dhabi	$3,250	Book now
3 Days	09/08/2027	11/08/2027	Dubai	$3,250	Book now

Course Introduction

This training course is designed to provide participants with the essential skills and knowledge needed to navigate the evolving landscape of media and communication effectively. Over five days, participants delve into media trends analysis, auditing communications channels, developing robust media strategies, planning media mixes, and measuring campaign effectiveness. Through a combination of theoretical learning and practical exercises, attendees gain insights into the impact of digital media and changing consumer behaviors.

They learn to assess the effectiveness of current communication channels, conduct stakeholder and competitor analysis, and develop targeted messaging across the organization. By the end of the course, participants emerge with the expertise to craft strategic media plans, optimize media mixes, and measure campaign success, enabling them to drive impactful communication strategies in their organizations.

Course objective

Gain an in-depth understanding of current media trends, including the impact of digital media and evolving consumer behaviors, to inform strategic planning decisions.
Learn how to conduct a comprehensive audit of existing communications channels, including stakeholder and competitor analysis, to assess effectiveness and identify areas for improvement.
Develop skills in crafting a robust media strategy, incorporating audience mapping, SWOT and PESTLE analysis, and setting SMART objectives and KPIs to align with organizational goals.
Explore techniques for planning an effective media mix, including multi-channel strategy development, editorial calendar creation, and media buying, to optimize reach and engagement.
Acquire knowledge of media measurement tools and methods for evaluating campaign performance, along with action planning techniques to refine strategies and drive continuous improvement.

Course audience

Media & Communications Managers
Marketing & PR Professionals
Corporate Communications Specialists
Digital & Social Media Strategists
Brand Managers
Content & Editorial Managers
Public Affairs & Government Relations Officers
Business Leaders & Decision-Makers Involved in Media Strategy

Course Outline | 01 Day One

Media Trends Analysis

The impact of digital media
Changing consumer habits and attitudes
Using secondary sources of media data.
Content Marketing and Relationship Marketing
POEM – Paid, Owned and Earned Media

Auditing your communications

Reviewing your channel output
Assessing the effectiveness of your channel mix
Stakeholder analysis
Competitor communications analysis
Analysing messaging across the organisation

Course Outline | 02 Day Two

Developing a Media Strategy

Audience mapping
SWOT and PESTLE analysis
Setting SMART objectives and KPIs
Brand positioning, tone and promise
Build successful campaigns
Message and content development

Planning Your Media Mix

Marketing Communication
Multi-channel strategy development
Bringing your call centre/service hub into alignment
Creating an editorial calendar
Media buying
Selecting and using agencies

Course Outline | 03 Day Three

Media Measurement and Action Planning

Executing on your media plan.
Evaluating the results
Developing a suite of metrics including free tools
Action Planning
Planning models

Course Certificates

BOOST’s Professional Attendance Certificate “BPAC”

BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.

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Define the vision and missionAnalyze the current situationSet strategic goalsDevelop and implement strategiesMonitor results and make adjustments

Effective media planning strategies include defining the target audience, choosing the right channels, setting clear objectives, allocating the budget carefully, scheduling campaigns effectively, and tracking performance to optimize results.

Define the mission and vision.Analyze the internal and external environment.Identify strengths, weaknesses, opportunities, and threats.Set strategic objectives.Develop and select strategic initiatives.Implement the strategy.Monitor, evaluate, and improve performance.

Mission and visionStrategic objectivesSituation analysisAction plans and initiativesPerformance measures and KPIs

Open Training Calendar

Since 2001, we’ve been at the forefront of professional training in the Middle East — shaping the future of learning and development one success story at a time. With a vision rooted in innovation and excellence, we help individuals, teams, and organizations reach their highest potential through integrated, future-ready training solutions. Our comprehensive programs combine global best practices with local insights, empowering people to grow, lead, and make a lasting impact in their industries.

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