course | Crisis Communication Skills
Join our Crisis Communication Skills course in Dubai. Gain practical crisis communication skills skills with expert guidance, real cases, and a certificate.
PERDEV-146 | Crisis Communication Skills
Course Sector : Interpersonal Skills and Self Development
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 3 Days | 14/09/2026 | 16/09/2026 | Dubai | $3,250 | Book now |
| 3 Days | 29/11/2026 | 01/12/2026 | Manama | $3,250 | Book now |
| 3 Days | 18/01/2027 | 20/01/2027 | Abu Dhabi | $3,250 | Book now |
| 3 Days | 25/01/2027 | 27/01/2027 | Madrid | $3,950 | Book now |
Course Introduction
Crisis management is essential in any form of business. At some point, companies will be challenged with a crisis, and the failure to respond can cause serious damage to the company’s bottom line, stakeholders, and public image. However, a well-planned and well-built communication plan during an incident and crisis will surely help the company to actively manage a situation and protect internal and external stakeholders.
This training course is designed to provide delegates with the relevant concepts and key steps that an organization must take to avoid larger damage from an incident or crisis through an effective communication plan.
Course objective
- Gain a comprehensive understanding of the importance of an incident and crisis communication plan.
- Enhance practical skills enabling effective communication at the time of an incident or crisis.
- Utilize the techniques and technologies involved in crisis communication
- Conduct an assessment for personal and organizational readiness in responding to the crisis.
- Create an effective incident and crisis response communication plan for the respective organization.
Course audience
- Executive Secretaries
- Executive Personal Secretaries
- Personal Secretaries
- Executive Assistants
- Personal Assistants
- Office Managers
- Administration Managers
- Management Secretaries
- Senior Assistants
Course Outline | 01 Day One
Communication At The Time Of A Crisis Or Incident
- Key principles of crisis communication and incident response
- What is your crisis?
- What is a crisis?
- Reputation management – what price your reputation?
- Why crises are different
- Who is interested? An exploration of those who want to know what is going on – and why you must communicate
- Creating a crisis or incident plan
- Why do you need a plan?
- Types of plan
- How to start the planning process?
- What to include in a crisis plan?
- Key Activities and Roles & Responsibilities required for Effective Incident and Crisis Management
- Identifying Escalation and Activation Policies
- Structuring to respond. A look at putting together the necessary systems, teams, and facilities to meet the threat
Course Outline | 02 Day Two
Media Management
- The media environment
- Media: friend or foe?
- Using Top Strategies when Interacting with the Media
- Confidence in Managing Media Interviews
- Abilities in Handling the Media Ambush
- Managing with on-site media
- Establishing and running a communications control cell
- Establishing a media center
- Communication formats and strategies (includes practical exercises)
- Timelines for incident communication response
- Creating & delivering news statements
- Media interviews session
- Media briefings
- News conferences
Course Outline | 03 Day Three
Social media and crisis communication
- Orientation to Digital & Social Media
- Understanding how Social Media can become a Crisis in Itself
- Citizen Journalists
- Social Media and Crisis: Positive Use of Social Media during the Crisis
- Ethical Issues with Social Media
- Case Studies
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
Since 2001, we’ve been at the forefront of professional training in the Middle East — shaping the future of learning and development one success story at a time. With a vision rooted in innovation and excellence, we help individuals, teams, and organizations reach their highest potential through integrated, future-ready training solutions. Our comprehensive programs combine global best practices with local insights, empowering people to grow, lead, and make a lasting impact in their industries.
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