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course | Digital Marketing Practitioner

Advance your career with Digital Marketing Practitioner. Hands‑on learning in GCC covering marketing practitioner and more. Enroll today.

SMCS-1065 | Digital Marketing Practitioner

Course Sector : Sales, Marketing and Customer Service

Course dates

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Duration	Date from	Date to	Course Venue	Course fees	Book a course
5 Days	26/10/2026	30/10/2026	Dubai	$4,250	Book now
5 Days	11/01/2027	15/01/2027	Kuala Lumpur	$4,950	Book now
5 Days	24/05/2027	28/05/2027	Abu Dhabi	$4,250	Book now
5 Days	23/08/2027	27/08/2027	Dubai	$4,250	Book now

Course Introduction

76% of people feel that marketing has changed more in the past two years than it has in the previous fifty years. Traditional marketing methods alone aren’t enough to efficiently drive lead generation and sales. Digital marketing expenditures is forecasted to reach over $190 billion worldwide by 2017, as organizations continue to recognize the ability of digital tools and channels to build brand awareness, generate high-quality leads, and maximize revenue. As the digital economy experiences major growth, the demand for skilled digital professionals is significant and growing.

This 5-day BOOST training program is designed to provide participants with strategies in order to maximize the impact of marketing through powerful digital tools. This program focuses on the importance of mobile marketing as well as the current applications any company can use to effectively reach massive audience.

Course objective

Gain an understanding of the concepts of mobile marketing and the changes it has brought to marketing business.
Target the right audience and provide relevant information to them.
Integrate mobile marketing strategy with the existing social media strategy.
Drive excellent user experience by creating a compelling mobile responsive design for your website.
Identify and utilize mobile applications to promote company and services.

Course audience

This BOOST training Program is designed for individuals involved in the marketing and promotion of company’s branding such as business owners, digital marketing professionals, mobile marketers, marketing managers, business development professionals, and aspiring marketing professionals seeking to stay updated on cutting-edge digital marketing trends.

Course Outline | Day 01

Digital Marketing

Key Concepts of Digital Marketing
Traditional v. Digital Marketing
The Opportunity of Digital Marketing
Characteristics of Digital Marketing
Implications of Digital Marketing
Market Research v. Market Reality

Search Marketing: SEO

Key SEO Concepts
Search Results & Positioning
Benefits of Search Position
Stakeholders in Search
Mechanics of Search
On-Page Optimization
The SEO Process
Customer Insights
Analysis & Review
Keyword Research & Selection
Content Updates & Layout
Meta Tags
SEO Site Map
SEO Google Search Console
Off-Page Optimization
Inbound Links & Link Building
Ranking
Laws & Guidelines

Course Outline | Day 02

Digital Display Advertising

Key Digital Display Concepts
Benefits of Digital Display
Challenges of Digital Display
Business Value
Running Effective Ads about the Company
Ad Formats
Ad Features
Ad Display Frequency
Campaign Planning
Campaign Steps
Campaign Objectives
Campaign Budget
Creative Formats
Targeting
Tracking your Campaign
Optimizing the Campaign
Laws & Guidelines

Course Outline | Day 03

Digital Marketing Strategies

Email Marketing

Key Email Marketing Concepts
Campaign Process
Online and Offline Data Capture
Segmentation
Email Design
User Behavior
User Characteristics
Email Copy, Structure, Delivery, Systems
Filtering, Scheduling, Measurement
Key Terms & Metrics

Social Media Marketing

Key Concepts of Social Media
Content Planning and Scheduling
Social Media for Business
Social Media Goals
Setting Goals and Priorities
Facebook Features, Business Page, Messenger for Business, Apps, Advertising Types, Advertisement Management
Instagram Features, Third Party Apps, Best Practices, Advertising Types, Advertisement Management
Twitter Features, Chat, Profile set-up, Lists, Advertising Types, Advertisement Management
LinkedIn Setup & Profile, Groups, InMail, Company Page, Recruitment
Google+ Brand Page, Google+ and SEO, Google Hangouts
Pinterest Profile, Advertising, Business Accounts
YouTube Account Basics, Channels, Content types, Advertising and Analytics
Social Media KPIs

Course Outline | Day 04

Mobile Marketing

Key Mobile Marketing Concepts
Trends in Mobile
Opportunities & Risks
Mobile Devices
SMS Content and Strategy
Mobile Advertising
Mobile Optimized Websites
Mobile Apps
Attributes of Effective Apps
Digital Marketing Institute 7 Step Process for Mobile Apps
Proximity Marketing
Bluetooth
Mobile Coupons & Ticketing
Implementation
Strategic Steps
Marketing Goals
Review & Testing
Social Media Channels

Course Outline | Day 05

Digital Marketing: How to Discover and Reach Online Target Audience

Key consumer mobile behaviours along the route to purchase
Knowing what the business/company is offering
Building and updating your audience persona
Monitoring audience analytics
Reach out to niche websites and relevant influencers
Selecting the right platforms to connect your content and target audiences
Use of social listening tools
The pros and cons of mobile optimised sites and native apps

Course Certificates

BOOST’s Professional Attendance Certificate “BPAC”

BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.

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The three most important skill areas are:Analytical skills – Understand data, KPIs, customer behavior, and campaign performance.Content and communication skills – Create compelling content and communicate effectively across digital channels.Digital and technical skills – Understand SEO, paid advertising, analytics platforms, social media, marketing automation, and AI tools.

Seven common types are:Search engine optimization (SEO)Search engine marketing (SEM/PPC)Content marketingSocial media marketingEmail marketingAffiliate marketingInfluencer marketing

A digital marketing professional is someone who plans, executes, and measures marketing activities through digital channels to attract customers, build brand awareness, generate leads, increase sales, and improve customer engagement.

A marketing practitioner is a professional who applies marketing theories, strategies, and techniques in real-world business situations. Unlike someone who focuses mainly on academic marketing theory, a practitioner works directly on activities such as market research, campaigns, SEO, advertising, branding, customer acquisition, and performance measurement.

Open Training Calendar

Since 2001, we’ve been at the forefront of professional training in the Middle East — shaping the future of learning and development one success story at a time. With a vision rooted in innovation and excellence, we help individuals, teams, and organizations reach their highest potential through integrated, future-ready training solutions. Our comprehensive programs combine global best practices with local insights, empowering people to grow, lead, and make a lasting impact in their industries.

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