course | Advanced Strategies for Public Relations Management
Join our Advanced Strategies for Public Relations Management course in Dubai. Gain practical strategies public relations skills with expert guidance, real
SMCS-1079 | Advanced Strategies for Public Relations Management
Course Sector : Sales, Marketing and Customer Service
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 5 Days | 06/12/2026 | 10/12/2026 | Doha | $4,250 | Book now |
| 5 Days | 11/01/2027 | 15/01/2027 | Dubai | $4,250 | Book now |
| 5 Days | 05/07/2027 | 09/07/2027 | Barcelona | $4,950 | Book now |
| 5 Days | 09/08/2027 | 13/08/2027 | Dubai | $4,250 | Book now |
Course Introduction
Mutual channels of communication
Public relations is a separate management role that aids in the establishment and maintenance of mutual channels of communication, understanding, acceptance, and cooperation between a company and its public. It is the management of problems or issues that will keep management informed of public opinion.
In this 5-day course, we will be discussing in detail the various public relations strategies and their impact on the organization. The managerial function of public relations is to build and sustain mutually beneficial relationships between an organization and the publics who determine its success or failure.
Course objective
- Learn how to build and maintain a positive public image of your business to the public.
- Gain knowledge about effective public relations strategies that will help guide you to success.
- Understand how public relations helps improve organizations and society.
- Distinguish between the public relations and marketing functions of organizations, identifying the exchange between provider and customer as the distinguishing characteristic of marketing relationships.
Course audience
- Sales Executives
- Business Development Executives
- Sales / Marketing Managers
- Account Managers / Relationship Managers
- Sales Directors
- Teachers / Trainers
- Leaders
- Students
- Head of Department
- Art Directors
- HR professional
- Career shifters
- Business Owners / Entrepreneurs
- Social Media Specialist
- SEO Specialist
- Customer Service Officers
Course Outline | 01 Day One
Managing PR Communications
- Origin of Public Relations
- Internal and External Communications
- Relationship Management
- Understanding Channels of PR
Media Relations and Press Strategy
- Best Practice of PR
- Dealing with Media. Editors, Opinion Holders and Journalists
- Media Relations and Interview Techniques
- Finding the PR Opportunities
Course Outline | 02 Day Two
Corporate Reputation and Stakeholder Engagement
- Building a Reputation
- Measuring Stakeholder Perceptions
- Attitudinal Analysis Encouraging Receptivity
- Excelling Corporate Image
Social Media Approaches to Public Relations
- The Social Media Landscape
- Platform Functionalities and Use
- How to Grow Followers / Supporters
Course Outline | 03 Day Three
Crisis and Issue Management
- The Signs of Crisis
- Managing the Crisis
- Issue Management and Prioritizing
- Resolving Conflicts
Public Relations Planning – Tools and Methodology
- Best Methods of Media Coverage
- Formulating Press Releases and Editor Pitches
- Brand Media Landscape Analysis
- Measuring PR Return on Investment (RoI)
Course Outline | 04 Day Four
Ethical Framework of Public Relations
- Public Relations, Ethics and Accountability
- Best Practice – Complaint Handling And Regeneration
- Integrity Through PR Insight
- Corporate Social Responsibility Implications to PR
Course Outline | 05 Day Five
Public Relations and Publicity Generation
- How to Increase Media Exposure
- Building Strategic Alliances
- Tips for Media Success
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
Since 2001, we’ve been at the forefront of professional training in the Middle East — shaping the future of learning and development one success story at a time. With a vision rooted in innovation and excellence, we help individuals, teams, and organizations reach their highest potential through integrated, future-ready training solutions. Our comprehensive programs combine global best practices with local insights, empowering people to grow, lead, and make a lasting impact in their industries.
🔗 Quick Links
Sister Companies to Boost Consulting and Training
most trending
And Recommended Training Courses
We believe in progress for everyone.
We helped more than 10,000 clients over 20 countries on 4 continents in boosting their knowledge, skills, and careers.
Boost Training And Consulting All Copyrights Reserved 2026