عربى

UAE, Abu Dhabi

info@boostorg.com

+971 50 412 3294

Our blogs

Request in house Course

course | Customer Negotiation Skills

Advance your career with Customer Negotiation Skills. Hands‑on learning in Dubai covering customer negotiation skills and more. Enroll today.

SMCS-1088 | Customer Negotiation Skills

Course Sector : Sales, Marketing and Customer Service

Course dates

Download brochure Icon

Duration	Date from	Date to	Course Venue	Course fees	Book a course
3 Days	14/12/2026	16/12/2026	Dubai	$3,250	Book now
3 Days	15/03/2027	17/03/2027	Los Angeles	$4,950	Book now
3 Days	26/04/2027	28/04/2027	Dubai	$3,250	Book now
3 Days	02/08/2027	04/08/2027	Abu Dhabi	$3,250	Book now

Course Introduction

This comprehensive course is designed to equip participants with the essential skills and techniques required to excel in sales negotiations and effectively handle customer objections. In today's competitive business environment, the ability to negotiate successfully and overcome objections is critical for achieving sales success.

Customer Negotiation Skills

Throughout this program, participants will develop the skills to gain clear agreement from others by promoting their ideas persuasively and handling customer objections with confidence. They will learn the art of active listening and empathy to build rapport and trust with customers, enabling a deeper understanding of their needs. Additionally, advanced negotiation strategies and tactics will be explored, empowering participants to navigate challenging negotiation scenarios and cultivate long-term customer relationships.

Course objective

Develop the skills to gain clear agreement from others through effective promotion of ideas, enabling participants to articulate their thoughts persuasively and influence customer decisions.
Enhance the ability to handle customer objections with confidence, understanding different objection types and employing techniques to address concerns and reach mutually beneficial solutions.
Master active listening and empathy skills to foster rapport and trust with customers, ensuring a deeper understanding of their needs and interests during negotiations.
Acquire advanced negotiation strategies and tactics, enabling participants to plan, analyze power dynamics, and navigate challenging negotiation scenarios while cultivating long-term customer relationships.

Course audience

Executive Secretaries
Executive Personal Secretaries
Personal Secretaries
Executive Assistants
Personal Assistants
Office Managers
Administration Managers
Management Secretaries
Senior Assistants

Course Outline | 01 Day One

Understanding the Sales Negotiation Process

Introduction to Sales Negotiation Skills
Importance of Effective Negotiation in Sales
Key Concepts and Principles of Negotiation
Different Types of Customer Objections
Overcoming Objections through Effective Communication
Strategies for Promoting Ideas and Gaining Agreement

Course Outline | 02 Day Two

Techniques for Effective Customer Negotiation

Active Listening and Empathy in Customer Negotiations
Building Rapport and Trust with Customers
Identifying Customer Needs and Interests
Creating Win-Win Solutions in Negotiations
Handling Price Objections and Negotiating Value
Assertiveness and Problem-Solving in Customer Negotiations
Case Studies and Practice Sessions for Customer Negotiation Skills

Course Outline | 03 Day Three

Advanced Sales Negotiation Strategies

Preparation and Planning for Sales Negotiations
Analyzing Power Dynamics in Negotiations
Leveraging Negotiation Tactics and Techniques
Managing Difficult Negotiation Situations
Creating Mutual Agreement and Closing the Deal
Negotiating Long-Term Customer Relationships
Real-life Scenario Role-playing and Feedback Sessions

Course Certificates

BOOST’s Professional Attendance Certificate “BPAC”

BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.

Request a Quote

CommunicationActive listeningEmpathyProblem-solvingPatience

Key negotiation skills include:Active listeningClear communicationPersuasionProblem-solvingEmotional intelligenceQuestioning and probingRelationship buildingDecision-makingPatienceAbility to find win-win solutions

A practical five-step negotiation process is:Prepare – Research the customer, objectives, alternatives, and limits.Understand needs – Ask questions and identify interests and priorities.Exchange proposals – Present your offer and discuss possible alternatives.Negotiate – Address objections, trade concessions, and look for mutual value.Close and confirm – Agree on terms, responsibilities, and next steps.

Start by listening rather than immediately offering a discount. Understand what the customer actually needs, explain the value of your solution, and identify areas where you have flexibility. If you make a concession, try to exchange it for something in return—for example, a longer contract, larger order, or faster payment.

Open Training Calendar

Since 2001, we’ve been at the forefront of professional training in the Middle East — shaping the future of learning and development one success story at a time. With a vision rooted in innovation and excellence, we help individuals, teams, and organizations reach their highest potential through integrated, future-ready training solutions. Our comprehensive programs combine global best practices with local insights, empowering people to grow, lead, and make a lasting impact in their industries.

Our whats app