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course | Business Strategy

Looking to excel in business strategy? Business Strategy in GCC offers applied tools, case studies, and certification.

SMCS-1090 | Business Strategy

Course Sector : Sales, Marketing and Customer Service

Course dates

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Duration	Date from	Date to	Course Venue	Course fees	Book a course
5 Days	28/12/2026	01/01/2027	Dubai	$4,250	Book now
5 Days	14/03/2027	18/03/2027	Riyadh	$4,250	Book now
5 Days	03/05/2027	07/05/2027	Abu Dhabi	$4,250	Book now
5 Days	26/07/2027	30/07/2027	Madrid	$4,950	Book now

Course Introduction

Business strategies are critical to the success of every company, whichever industry it is in. However, developing an effective business strategy is easier said than done.

Harvard Business Review, in its research, indicated that 85 percent of executive leadership teams spend less than one hour per month discussing strategy, and half spend no time at all. The research also reveals that most employees don’t understand their company’s strategy. No wonder that 90 percent of businesses fail to meet their strategic targets. Organizational leaders must ensure the company’s goals are strong and that the plan to reach them is purposeful, executable, and agile.

This training course is designed to provide participants with the essential and key concepts and strategies in order to develop and implement an effective business strategy. This training course will equip participants with the tools, frameworks, and knowledge to set goals, advocate for the benefits of strategic planning, formulate a winning strategy, and improve their strategic skill set.

Course objective

Gain a comprehensive understanding of how to evaluate business opportunities in the context of value creation.
Understand and utilize the concept of value stick, a research-based framework for strategy formulation, for key strategic decisions.
Establish sustainable success with the help of complements and network effects.
Design a strategic innovation toolkit and apply design thinking and innovative problem-solving tools.
Obtain an in-depth understanding of the language and tools of business strategy to contribute meaningfully to strategic conversations and your team’s success.
Create value for customers, employees, and suppliers, often in surprising ways, that rival companies will find hard to match.

Course audience

This training course is designed and beneficial for leaders, managers, and professionals involved in the planning, management, and implementation of business strategies.

Course Outline | 01 Day One

Creating Value for Customers

An Introduction to Value-Based Strategy
Sales Success and Willingness to Pay
Asking How
Near-Customers
Exercise: Identify ways to increase and decrease willingness to sell (WTS) to create a dual advantage
Exercise: Explore the idea of value drivers

Adding Value Through Complements

Understanding Complements
Shifting Value
Navigating the Frenemy Relationship
Discerning Complements from Substitutes
Exercise: Create a customer journey map to discover complementary products and services

Course Outline | 02 Day Two

Competing with Network Effects

Understanding Network Effects
The three types of network effects, their impact on WTP, and how to compete against dominant platforms.
Which Markets Will Tip
Strategies for Underdogs
Digital Platforms and Innovation
Exercise: Analyze the marketplace to determine how to lift WTP in ways that don’t rely on scale

Course Outline | 03 Day Three

Creating Value for Talent

Talent
Ways to make work more attractive for your employees
Linking Productivity and Customer Delight
Competing on Flexibility
Compensation Policy
The difference between lowering WTS and reducing compensation
Exercise: Create an employee journey map to find ways to improve the employee experience
Exercise: Explore the elements of the Good Jobs Strategy

Course Outline | 04 Day Four

Mastering Productivity

Measuring Productivity
Why are some companies more productive than others?
Economies of Scale
Opportunities to share value with your suppliers.
Teaching and Learning
Good Management
Exercise: Identify ways to improve supplier relationships
Exercise: Determine the difference between good management practices and productivity

Course Outline | 05 Day Five

Implementing Strategy

Value Maps
Evolving Your Value Proposition
Connecting Strategy, Activities, and KPIs
Move from strategy formulation to implementation
The importance of prioritizing
Differentiating strategic initiatives
Execution Challenges
Exercise: Determine the most important value drivers for your customers and employees
Exercise: Create a value map for your company
Exercise: Explore ways to prioritize the most important value drivers to grow your business

Course Certificates

BOOST’s Professional Attendance Certificate “BPAC”

BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.

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A business strategy is a plan that explains how an organization will achieve its goals and compete successfully in its market. It typically includes:Business vision and objectivesTarget market and customer segmentsValue propositionCompetitive positioningProducts or servicesMarketing and sales approachResources and capabilitiesFinancial goals and prioritiesKey performance indicators (KPIs)Risks and contingency plans

A common framework identifies four major competitive strategies:Cost leadership – Compete by becoming a low-cost provider.Differentiation – Offer unique value that customers are willing to pay for.Cost focus – Use a low-cost approach within a specific market segment.Differentiation focus – Serve a specific niche with a specialized or differentiated offering.

The 5 P's of Strategy, associated with strategist Henry Mintzberg, are:Plan – A deliberate course of action.Ploy – A specific move designed to outmaneuver a competitor.Pattern – A consistent pattern of behavior over time.Position – The organization's place in relation to competitors and its market.Perspective – The organization's fundamental way of seeing and approaching its environment

There is no single universally accepted list of five. A practical classification is:Corporate strategy – Determines the organization's overall direction and business portfolio.Competitive/business strategy – Determines how a business competes in a particular market.Functional strategy – Translates business goals into plans for marketing, finance, HR, operations, etc.Growth strategy – Focuses on expansion through market penetration, market development, product development, or diversification.Operational strategy – Focuses on processes, resources, and day-to-day execution.

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Since 2001, we’ve been at the forefront of professional training in the Middle East — shaping the future of learning and development one success story at a time. With a vision rooted in innovation and excellence, we help individuals, teams, and organizations reach their highest potential through integrated, future-ready training solutions. Our comprehensive programs combine global best practices with local insights, empowering people to grow, lead, and make a lasting impact in their industries.

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