course | Psychology of Sales (NLP Sales)

Join our Psychology of Sales (NLP Sales) course in Abu Dhabi. Gain practical psychology sales nlp sales skills with expert guidance, real cases, and a

SMCS-399 | Psychology of Sales (NLP Sales)

Course Sector : Sales, Marketing and Customer Service

Course dates

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Duration	Date from	Date to	Course Venue	Course fees	Book a course
5 Days	28/09/2026	02/10/2026	Madrid	$4,950	Book now
5 Days	30/11/2026	04/12/2026	Dubai	$4,250	Book now
5 Days	18/01/2027	22/01/2027	Abu Dhabi	$4,250	Book now
5 Days	03/05/2027	07/05/2027	Dubai	$4,250	Book now

Course Introduction

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Course Certificates

BOOST’s Professional Attendance Certificate “BPAC”

BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.

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NLP (Neuro-Linguistic Programming) techniques sometimes used in sales include active listening, matching communication style, asking open-ended questions, reframing objections, and using language that focuses on customer needs and outcomes. Their effectiveness can vary, so they should be used ethically rather than as manipulation.

Five important psychological principles in selling are:Trust – Customers are more likely to buy when they trust the salesperson.Understanding needs – People respond better when an offer addresses a real need.Social proof – Reviews, testimonials, and recommendations can influence decisions.Perceived value – Customers compare the expected benefits with the cost.Emotional connection – Emotions can influence attention, preference, and purchasing decisions

A practical sales framework is:Customer – Understand the customer's needs.Cost – Consider the customer's total cost, not only the purchase price.Convenience – Make the buying process easy.Communication – Provide clear, relevant, two-way communication.

Sales psychology is the study and application of how customers think, feel, evaluate options, and make purchasing decisions. It helps sales professionals understand motivations, build trust, communicate value, handle objections, and create better customer experiences.

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