Business Case Writing for New Products

SMCS-1039

Course Code

5 Days

Duration

Upcoming Dates

Sector Name

Sales, Marketing and Customer Service

Send by WhatsApp

30 Nov 2026 | 04 Dec 2026

Dubai, UAE

$4,250

Limited Seats

17 Jan 2027 | 21 Jan 2027

Riyadh, KSA

$4,250

Upcoming

26 Apr 2027 | 30 Apr 2027

Madrid, Spain

$4,950

Upcoming

30 Aug 2027 | 03 Sept 2027

Abu Dhabi, UAE

$4,250

Upcoming

19 Sept 2027 | 23 Sept 2027

Riyadh, KSA

$4,250

Upcoming

27 Sept 2027 | 01 Oct 2027

Online, Virtual

$2,150

Upcoming

Course Introduction

This training course is designed to provide participants with essential insights to address the right issues in the market and use them to justify proposals in a written business case. This will equip participants with skills related to researching the business case, structuring it, and writing it.

Course Objectives

Gain a comprehensive understanding of the market challenges that new products face.
Explore the process involved in the development of new products.
Identify the key market factors that underpin a business case.
Assess the product idea in terms of potential market success.
Recognize and explain the elements of the case.
Effectively write a business case document.
Validate a business case for a new product.