Certified Contract Manager

In this course, delegates will understand the structured process of how to build a marketing plan customized for their situation. They will find out how marketing planning works and how they should document their ideas in a marketing plan.

They will become competent in developing a marketing plan by going through a number of stages of the marketing planning process. They will work with practical checklists at each stage that enable them to formulate the right questions.

• How to analyze the external and internal environment;
• What segments of the market to target and how to choose a proper positioning
• How to set marketing and financial objectives
• How to decide on strategies for products, pricing, channels, and communication
• What sales forecasting technique to use