Design Thinking Masterclass

Today, as organizations increasingly struggle to find new approaches to pervasive challenges, design thinking can unearth a wide range of new options. Long practiced by designers and architects, the design thinking methodology is increasingly used by problem solvers in fields as diverse as healthcare, sustainability, education, urban planning, new product and service development, and economic development. With an emphasis on listening, user empathy, whole-brain thinking, collaboration, and experimentation, the design thinking process offers a complementary approach to analytical decision thinking. The process can open a new path to innovation at your organization.

This training course will introduce participants to the origins, processes, and tools of design thinking through readings, discussions, and team exercises. Using these processes, frameworks, and collaborative tools, you’ll tackle several design challenges during the workshop.

• Understand how to build and sustain an innovative and creative business organization.
• Assess the organization and its processes to reveal the room for improvement in productivity
• Shift between various thinking styles (creative, analytical, systems, critical, etc.)
• Understand and practice various ideation, innovation, and creative techniques. 
• Understand the applicability of the various innovation methodologies to the respective organization. 
• Apply and manage an appropriate idea and innovation management process in the organization