Digital Marketing

76% of people feel that marketing has changed more in the past two years than it has in the previous fifty years. Traditional marketing methods alone aren’t enough to efficiently drive lead generation and sales.

Digital marketing expenditures are forecasted to reach over $190 billion worldwide by 2017, as organizations continue to recognize the ability of digital tools and channels to build brand awareness, generate high-quality leads, and maximize revenue. As the digital economy experiences major growth, the demand for skilled digital professionals is significant and growing. 

This 5-day BOOST training course is designed to provide participants with strategies in order to maximize the impact of marketing through powerful digital tools. This course focuses on the importance of mobile marketing as well as the current applications any company can use to effectively reach a massive audience.  

• Gain an understanding of the concepts of digital marketing, mobile marketing, and the changes they have brought to the marketing business.
• Target the right audience and provide relevant information to them.
• Integrate the mobile marketing strategy with the existing social media strategy.
• Drive an excellent user experience by creating a compelling mobile-responsive design for your website.
• Identify and utilize mobile applications to promote the company and its services.