Digital Media Planning and Marketing Communications

A business focuses on driving sales into the company and generating higher profits. One of the essential factors in achieving this goal is an effective marketing communications strategy that successfully calls consumer attention and entices them to reach out to the organization’s products or services. 
 

Marketing communications

This training course is designed to provide participants with the latest concepts about marketing communications and media planning. This course will allow participants to explore different strategies in launching a marketing campaign and take advantage of the current social media platforms for marketing and media events. 

• Gain a comprehensive understanding of the field of marketing communication and the characteristics of successful online and offline marketing campaigns.
• Understand the principles of Integrated Marketing Communication (IMC) and apply these principles to ensure messages are delivered effectively by the company to the target client or audience. 
• Identify and utilize various social media vehicles and tactics to maximize the marketing campaign return on investment.
• Improve the visibility of the brand or company image through well-planned marketing event concepts and strategies.
• Apply planning strategies essential to manage special marketing communications issues and create successful solutions.