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Fintech Marketing

DIGTR-528

Course Code

5 Days

Duration

4

Upcoming Dates

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Sector Name

Digital Transformation and Innovation

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17 Jan 2027 | 21 Jan 2027
Doha, Qatar
$4,250
Limited Seats
12 Apr 2027 | 16 Apr 2027
Paris, France
$4,950
Upcoming
26 Jul 2027 | 30 Jul 2027
Dubai, UAE
$4,250
Upcoming
25 Oct 2027 | 29 Oct 2027
Dubai, UAE
$4,250
Upcoming

Course Introduction

Fintech marketing allows a company to promote financial technology products or services to existing and potential customers. This requires a deep and up-to-date knowledge of the fintech industry and its audiences. This training course is designed to provide participants with the key and fundamental concepts of Fintech marketing. The course will cover topics such as modern marketing techniques, using social media in Fintech Marketing, B2B and B2C Fintech Marketing, and building a Digital Brand. 

Course Objectives

  • Gain an understanding of the recent state and future of FinTech.
  • Recognize the traditional marketing goals and strategies
  • Learn the key differences between modern marketing techniques, such as growth hacking, and traditional methods
  • Utilize social media in FinTech Marketing.
  • Effectively integrate offline and online marketing mechanisms for the best output
  • Understand the process of building a digital brand.
  • Identify the metrics of measuring success of a marketing campaign
  • Understand risks of marketing campaigns and how to learn from failures
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