Google Analytics Individual Qualification (GAIQ)

This program is designed to prepare participants for the Google Analytics Individual Qualification (GAIQ) exam and to build a deep understanding of Google Analytics 4 (GA4).
 

The program focuses on the frameworks behind web analytics, data collection methodologies, and the strategic use of analytics for decision-making.

• Understand core concepts and structures of GA4
• Learn how Google Analytics collects, processes, and reports data
• Master audience segmentation and behavioral analysis
• Interpret traffic sources and campaign performance
• Understand e-commerce tracking and event tagging
• Prepare confidently for the GAIQ certification exam