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Integrating Systems Strategy into Business Development

SMCS-109

Course Code

5 Days

Duration

4

Upcoming Dates

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Sector Name

Sales, Marketing and Customer Service

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28 Dec 2026 | 01 Jan 2027
Abu Dhabi, UAE
$4,250
Limited Seats
11 Jan 2027 | 15 Jan 2027
London, England
$4,950
Upcoming
24 May 2027 | 28 May 2027
Dubai, UAE
$4,250
Upcoming
15 Aug 2027 | 19 Aug 2027
Riyadh, KSA
$4,250
Upcoming

Course Introduction

Developing a comprehensive business development strategy requires aligning it with the organization’s goals while analyzing market trends and the competitive landscape to identify growth opportunities.

This involves creating actionable plans to enhance client acquisition and retention, alongside implementing strategic initiatives to diversify product or service offerings. Regular evaluation of the strategy’s effectiveness is crucial for ensuring continuous improvement and maintaining alignment with organizational objectives.

Course Objectives

  • Develop a comprehensive business development strategy tailored to the organisation's goals.
  • Analyse market trends and competitive landscapes to identify growth opportunities.
  • Formulate actionable plans to enhance client acquisition and retention.
  • Implement strategic initiatives to diversify the company's product or service offerings.
  • Evaluate the effectiveness of the business development strategy and adjust tactics as needed.
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