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Marketing Technology Stack Strategy and Management

SMCS-2639

Course Code

5 Days

Duration

4

Upcoming Dates

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Sector Name

Sales, Marketing and Customer Service

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23 Nov 2026 | 27 Nov 2026
Rome, Italy
$4,950
Limited Seats
11 Jan 2027 | 15 Jan 2027
Dubai, UAE
$4,250
Upcoming
12 Apr 2027 | 16 Apr 2027
Abu Dhabi, UAE
$4,250
Upcoming
27 Sept 2027 | 01 Oct 2027
Dubai, UAE
$4,250
Upcoming

Course Introduction

This training program is designed to equip professionals with the skills to assess, build, manage, and optimize their marketing technology stack in alignment with business goals.
 

This training program covers strategic planning, tool evaluation, integration, governance, data flow, and ROI measurement.

Course Objectives

  • Understand the core components of a modern marketing technology stack.
  • Develop a strategic approach to selecting and integrating martech tools.
  • Evaluate vendor offerings and prioritize platforms based on business needs.
  • Map out martech integrations across channels and platforms.
  • Design governance frameworks for stack ownership, usage, and data compliance.
  • Measure the effectiveness and ROI of marketing technology investments.
  • Future-proof your stack by identifying trends and emerging innovations.
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Association and accredited bodies

CPD
PECB
IIBA
CMI
HR
Industry
ISO
CELMI
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