Pricing Strategy and Tactics

Pricing is one of the most powerful yet misunderstood business levers. While organizations invest heavily in products, services, and marketing, poor pricing decisions can destroy value, erode margins, and weaken competitive positioning. Effective pricing requires both strategic thinking and practical tactical execution.

Developed by Boost, this course presents pricing as a strategic management discipline supported by tactical tools. Participants will learn how pricing decisions are shaped by customer value, cost structures, competition, and market dynamics—and how to apply pricing tactics without undermining long-term profitability.

Boost’s Pricing Strategy and Tactics – Intermediate course equips professionals with the ability to design, implement, and manage pricing decisions that support sustainable business performance

• Understand the strategic role of pricing in business success
• Analyze pricing drivers including value, cost, and competition
• Design pricing strategies aligned with market positioning
• Apply tactical pricing tools and techniques effectively
• Manage pricing risks such as discounting and price erosion
• Monitor and improve pricing performance over time