course | Fintech Marketing
We turn your development needs and aspirations into powerful digital solutions that drive growth
DIGTR-528 | Fintech Marketing
Course Sector : Digital Transformation and Innovation
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 5 Days | 2025-12-14 | 2025-12-18 | El Doha | $4,250 | Book now |
Course Introduction
Fintech marketing allows a company to promote financial technology products or services to existing and potential customers. This requires a deep and up-to-date knowledge of the fintech industry and its audiences. This training course is designed to provide participants the key and fundamental concepts of Fintech marketing. The course will cover topics such as modern marketing techniques, using social media in Fintech Marketing, B2B and B2C Fintech Marketing, and building a Digital Brand.
Course objective
- Gain an understanding of the recent state and future of FinTech.
- Recognize the traditional marketing goals and strategies
- Learn the key differences between modern marketing techniques, such as growth hacking, and traditional methods
- Utilize social media in FinTech Marketing.
- Effectively integrate offline and online marketing mechanisms for the best output
- Understand the process of building a digital brand.
- Identify the metrics of measuring success of a marketing campaign
- Understand risks of marketing campaigns and how to learn from failures
Course Outline | Day 01
The State and Future of Fintech
- Financial services marketing challenges
- Building trust
- Escaping commoditization
- Maintaining brand consistency
- Dealing with limited resources
- Traditional marketing goals and strategies
- B2B and B2C Fintech Marketing
Course Outline | Day 02
- The key differences between modern marketing techniques, such as growth hacking, and traditional methods
- Digital Marketing Strategies
- Social Media engagement
- Content marketing investment
- Influencer partnerships
- Paid media targeting
- Mobile experience focus
- User incentivization
- Using Social media in the Fintech Marketing Plan
- Integrating offline and online marketing mechanisms for the best output
Course Outline | Day 03
- Digital brand building process
- Metrics of measuring success of a marketing campaign
- Risks of marketing campaigns and how to learn from failures
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
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