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course | Commercial Mindset

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FNBN-1905 | Commercial Mindset

Course Sector : Finance, Accounting and Banking

Duration
Date from
Date to Course Venue Course fees Book a course
5 Days2025-09-082025-09-12Dubai$4,250 Book now
5 Days2025-07-132025-07-17Riyadh$4,250 Book now
5 Days2025-11-032025-11-07Paris$4,950 Book now

Course Introduction

Cambridge Business English Dictionary defines commercial awareness as, “the knowledge of how businesses make money, what customers want, and what problems there are in a particular area of business.”

This training course is designed to provide participants with the relevant concepts related to commercial mindset such as the tools to make commercially focused decisions, focusing on the critical business issues that affect, and understanding why certain decisions are made from a commercial viewpoint.


Course objective

  • Gain a comprehensive understanding of what commercial mindset is.
  • Obtain an in-depth knowledge of the market you operate in and identify future business opportunities
  • Know how commercial matters impact an organization.
  • Recognize how internal and external events impact a business
  • Determine who the key stakeholders in the business are and how to influence them
  • Use a range of tools to make commercially focused decisions and arguments

Course Outline | Day 01

What is Commercial Mindset?

  • What does the term commercial mindset mean
  • Why do you need to have more commercial mindset
  • What is strategic thinking and how does it fit in with commercial mindset
  • Understanding your businesses commercial and strategic plans

What Impacts Your Business

  • What are the internal and external factors that currently/will in future impact your business
  • What impact will they have
  • Using SWOT and PESTLE analysis to identify the above

Course Outline | Day 02

Understanding the Marketplace

  • Looking at the market place you operate in and the competition
  • How your competition affects your business
  • Porter’s 5 Forces model to understand the business environment

Course Outline | Day 03

Strategic Focus, Thinking and Decision Making

  • What are the things you should be working on and what should be left alone
  • How to make the decisions above with a strategic and commercial focus
  • Understand why decisions are made and why some get the green light and others don’t
  • How to develop a strong commercial argument

Course Outline | Day 04

Knowing Your Customers

  • Who are your customers (internal and external)
  • How do they influence your decisions
  • How do your decisions impact on them
  • How could you be providing a better service to them whilst still remaining commercially focused

Course Outline | Day 05

Stakeholders

  • How are the key decision makers in your business
  • How do they impact on you, your job, your customers and your decisions
  • How to influence stakeholders to stand a better chance of getting the green light for your ideas
Course Certificates
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BOOST’s Professional Attendance Certificate “BPAC”

BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.

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