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course | Certificate in Strategy Management and The Balanced Scorecard

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HRM-2193 | Certificate in Strategy Management and The Balanced Scorecard

Course Sector : HR Strategy and Training

Duration
Date from
Date to Course Venue Course fees Book a course
5 Days2025-05-042025-05-08Online$2,150 Book now
5 Days2025-06-162025-06-20Texas$5,950 Book now
5 Days2025-09-012025-09-05Dubai$4,250 Book now
5 Days2025-11-102025-11-14Dubai$4,250 Book now

Course Introduction

This training course is designed to provide participants with the entire spectrum of the strategy management process, from strategy creation to successful implementation. It integrates a diverse array of established strategy management techniques endorsed by renowned global strategy experts, now updated to encompass topics and application techniques tailored for navigating uncertain times. New modules include the application of digital strategy post-Covid, the integration of risk management into strategy processes for enhanced business continuity planning, and the essential leadership traits requisite for effective strategy management. 

 

Course objective

At the end of the training course, participants will be able to
  • Acquire skills in fostering strategic thinking and awareness among executives and managers.
  • Gain insight into implementing cutting-edge techniques endorsed by leading business experts.
  • Identify key challenges in your strategy development and deployment process.
  • Enhance comprehension of the significance of performance measurement in strategic planning.
  • Develop the ability to create and utilize balanced scorecards effectively.

Course Outline | 01 Day One

The Meaning of Strategy

  • What is strategy?
  • Strategic planning vs strategy implementation
  • Key elements in each phase
  • Michael Porter’s definition of strategy

 

Vision, Mission and the Statement of Purpose

  • Understanding vision and mission
  • New thinking on statement of purpose
  • Criterial for good vison and mission statements
  • The IKEA case study
  • The Patni case study

 

 First Steps in Strategy Development

  • The five questions for strategy development
  • Degrees of strategic freedom
  • The Icon Water case study
  • The Tata Power case study
  • Understanding the Big Hairy Audacious Goal (‘BHAG’)
     

Assessing the Opportunity

  • Strategic market opportunity
  • Evaluating market attractiveness – 5 Forces
  • Running an effective SWOT
  • Drawing some initial strategic conclusions

Course Outline | 02 DAY TWO

Developing Your Strategy – Strategic Themes

  • Identifying sources of growth with the growth matrix
  • The use of scenario planning
  • Understanding strategic themes
  • The chemical company case study
  • The Middle East family business case study

 

Developing Your Strategy – Uncovering a Winning Approach

  • Pathways to growth – pros and cons of different approached
  • Creating a compelling value proposition

 

Developing Your Strategy – Structuring Your Plan

  • Steps in building a time bounded strategic plan
  • Evaluating option with financial analysis
  • Introducing and evaluating strategic risks

 

Going Digital – The Opportunity and Necessity

  • Putting digital strategy into context
  • The three stages of going digital
  • Case study PD@GE
  • Case study – Volkswagen and the Internet of Things
  • Lessons for the top digital performers

Course Outline | 03 DAY THREE

Introducing Blue Ocean Strategy

  • What is Blue Ocean thinking?
  • Blue and red oceans
  • Key techniques from Blue Ocean thinking – ERRC; the Value Curve
  • The Commerce Bank case study
  • When is Blue Ocean strategy appropriate?

 

Why Strategies Fail

  • Causes of strategy failure
  • The Strategy Focused Organization

 

Preparing for Implementation – The Business Model Canvas

  • What is a business model canvas
  • The nine elements that define your business model
  • Case study - The Linked-in Business Model Canvas

 

Balanced Scorecard Part 1- An Introduction to Strategy Mapping

  • What is a Balanced Scorecard?
  • The value of strategy mapping
  • Case study – An Australian construction firm

Course Outline | 04 DAY Four

Balanced Scorecard Part 2 – Key Performance Indicators and Targets

  • Lining performance indicators to your strategy map
  • Criteria to design good KPIs
  • KPI pitfalls
  • Case study – Airport arrivals KPIs
  • Three methods for target setting
  • Balanced Scorecard KPIs and the link to budgeting

 

Balanced Scorecard Part 3 – Initiatives

  • Defining an initiative
  • The role of initiatives
  • Identifying prioritizing and rejecting initiatives
  • A template for initiative definition

 

Balanced Scorecard Part 3 – Cascading Your Balanced Scorecard

  • Aligning strategy through the organisation
  • Techniques of cascading
  • Cascading to line business units
  • Cascading to support functions
  • How many levels should I cascade?

Course Outline | 05 DAY FIVE

Aligning Your Resources – Budgeting and Resource Allocation

  • The link between strategy and budget
  • Understanding the need for ‘Stratex’
  • Designing a new budgeting process
  • Zero base budgeting
  • Beyond budgeting

 

Aligning Your Resources – Human Resource Planning

  • The link between strategy and human resources
  • Linking workforce planning to strategy
  • Uncovering critical roles
  • Succession planning
  • Employee engagement and performance assessment

 

Strategic Business Performance Reporting

  • What’s wrong with current reporting
  • Aligning your reporting to strategy
  • Introducing key focusing questions
  • Case study; The KiwiRail report
  • The IIAA meeting approach
  • Understanding the Big Hairy Audacious Goal (‘BHAG’)

 

Strategic Leadership Traits

  • Managing change
  • Questions in the mirror
Course Certificates
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BOOST’s Professional Attendance Certificate “BPAC”

BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.

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