course | Google Analytics Individual Qualification (GAIQ)
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IT-2452 | Google Analytics Individual Qualification (GAIQ)
Course Sector : Information Technology
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 5 Days | 2025-05-26 | 2025-05-30 | Dubai | $4,250 | Book now |
| 5 Days | 2025-09-28 | 2025-10-02 | Riyadh | $4,250 | Book now |
| 5 Days | 2025-12-29 | 2026-01-02 | Abu Dhabi | $4,250 | Book now |
Course Introduction
This program is designed to prepare participants for the Google Analytics Individual Qualification (GAIQ) exam and to build a deep understanding of Google Analytics 4 (GA4).
The program focuses on the frameworks behind web analytics, data collection methodologies, and the strategic use of analytics for decision-making.
Course objective
- Understand core concepts and structures of GA4
- Learn how Google Analytics collects, processes, and reports data
- Master audience segmentation and behavioral analysis
- Interpret traffic sources and campaign performance
- Understand e-commerce tracking and event tagging
- Prepare confidently for the GAIQ certification exam
Course Outline | DAY 01
Introduction to Google Analytics and GA4:
- Evolution from Universal Analytics to GA4
- The purpose and benefits of using GA
- Basic terminologies and metrics
- How GA4 differs from traditional analytics?
- Overview of the GA interface and key reports.
- GA account structure: property, data streams, and views.
Data Collection and Configuration
- Understanding how GA4 collects data.
- Setting up data streams for websites and apps.
- Configuring tagging using Google Tag Manager (GTM).
- Data retention and user privacy controls.
- Cross-domain tracking concepts.
- The importance of clean data.
Course Outline | Day 02
Events and Conversions:
- Event-driven model in GA4
- Automatically collected events vs. custom events
- Conversion setup and tracking
- Naming conventions and best practices
- Enhanced measurement features
- Using debug view to test events
Audience Segmentation and User Properties:
- Audience definitions in GA4
- Creating custom segments
- Understanding user properties and their impact
- Lifecycle vs. user reports
- Analyzing engagement and retention
- Techniques for behavioral segmentation
Course Outline | Day 03
Traffic Acquisition and Source Attribution:
- Understanding traffic sources in GA4.
- Source/medium/channel definitions.
- Attribution models and lookback windows.
- UTM tagging best practices.
- Evaluating campaign performance.
- Multi-channel funnel theory.
User Behavior and Engagement Analysis:
- Page views, sessions, and engagement metrics.
- Event reports and user pathing.
- Bounce rate vs. engagement rate in GA4.
- Using funnel and path exploration tools.
- Scroll, click, and interaction analysis.
- Understanding site content performance.
Course Outline | Day 04
E-commerce Tracking and Monetization Reports:
- E-commerce setup in GA4
- Recommended e-commerce events
- Purchase funnel and checkout behavior
- Revenue attribution and ROI
- Linking Google Ads and GA4
- Monetization reports walkthrough
Admin Settings and Data Governance:
- Admin interface overview
- User management and permissions
- Connecting to BigQuery and other tools
- Data filters and exclusions
- Managing internal traffic
- Understanding limitations and sampling
Course Outline | Day 05
GA4 Reporting and Dashboarding:
- Using standard vs. custom reports
- Creating explorations
- Dashboards and visualization in GA4
- Scheduled reports and sharing options
- Exporting and interpreting data
- Integration with Looker Studio
Certification Preparation and Practice:
- GAIQ exam structure and tips
- Reviewing key concepts and terminology
- Practice test questions and scenarios
- Time management for exam success
- Addressing common exam mistakes
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
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