course | Writing and Packaging for the Web
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IT-782 | Writing and Packaging for the Web
Course Sector : Information Technology
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 5 Days | 2025-04-07 | 2025-04-11 | Dubai | $4,250 | Book now |
| 5 Days | 2025-07-07 | 2025-07-11 | London | $4,950 | Book now |
| 5 Days | 2025-10-13 | 2025-10-17 | Dubai | $4,250 | Book now |
| 5 Days | 2025-04-27 | 2025-05-01 | Muscat | $4,250 | Book now |
Course Introduction
Website content writing and packaging webpages are still relatively new but are important fields, especially in the marketing field. As we are all visual beings, we tend to read visually pleasing contents on the web. But all web writing requires solid writing skills – skills that is good enough to grab visitors’ attention in time to draw them in.
This training course is designed to provide participants with the key concepts and techniques in order to improve the effectiveness of content writing and structuring of webpages. This course will focus on topics such as producing clear and well-structured web content, copywriting techniques, SEO principles, and structuring web page.
Course objective
- Gain a comprehensive understanding on how to build a logical structure, and create clear and concise content for webpages
- Make the most of links to create pages that are as useful as possible
- Write pages that their readers will want to read
- Avoid common grammar and punctuation traps
- Proofread webpages for errors
- Know what contents engage audience and put key information first.
- Catch visitors’ attention by understanding the psychology of great headlines
- Use search engine optimisation (SEO) techniques to help their pages rank in search engines (while avoiding methods that result in penalties).
Course Outline | Day 01
EFFECTIVE PLANNING AND STRUCTURE
- Introduction and course overview
- Setting your objective
- Visitor focus: making content reader-driven
- Identifying key messages
- Getting started
- Overcoming writer’s block
- Assembling the facts
WHAT CONSTITUTES GOOD WEBSITE CONTENT?
- Analyze the differences between writing online vs offline copy.
- Analyze online texts to understand what to do and not to do when writing for the web.
- Writing for your target audience.
Course Outline | Day 02
PRODUCING CLEAR AND WELL-STRUCTURED WEB CONTENT
- How to use headings and why we need to use them?
- Chunking your content down.
- Using paragraphs.
- Signposting content.
- Using multimedia.
- Techniques for clear writing.
CLEAR, OPTIMISED WEB WRITING
- Introduction and recap
- Improving readability
- Reader-centered writing
- Writing for search engines
- Making your writing active
- Writing in plain English
- Structuring your sentences for easy reading
- Confident grammar
- Perfect punctuation
Course Outline | Day 03
CLEAR, OPTIMISED WEB WRITING
- Introduction and recap
- Improving readability
- Reader-centered writing
- Writing for search engines
- Making your writing active
- Writing in plain English
- Structuring your sentences for easy reading
- Confident grammar
- Perfect punctuation
Course Outline | Day 04
COPYWRITING TECHNIQUES TO ATTRACT AND RETAIN READERS
- Writing effective headlines.
- Sequencing your content strategically.
- Using positive and engaging language.
- Including emotion.
SEO PRINCIPLES
- Using keywords correctly.
- Meta tags and title tags.
- Adding links strategically.
Course Outline | Day 05
PACKAGING/STRUCTURING YOUR WEBPAGE
- Making the information flow
- Signposting your content
- Grabbing attention
- Leaving a good impression
- Directing your visitor to action
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
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