course | Integrating Systems Strategy into Business Development
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MGLD-109 | Integrating Systems Strategy into Business Development
Course Sector : Sales, Marketing and Customer Service
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 5 Days | 2025-05-05 | 2025-05-09 | Dubai | $4,250 | Book now |
| 5 Days | 2025-08-03 | 2025-08-07 | Riyadh | $4,250 | Book now |
| 5 Days | 2025-09-07 | 2025-09-11 | Online | $2,150 | Book now |
| 5 Days | 2025-12-29 | 2026-01-02 | Abu Dhabi | $4,250 | Book now |
Course Introduction
Developing a comprehensive business development strategy requires aligning it with the organization’s goals while analyzing market trends and the competitive landscape to identify growth opportunities. This involves creating actionable plans to enhance client acquisition and retention, alongside implementing strategic initiatives to diversify product or service offerings. Regular evaluation of the strategy’s effectiveness is crucial for ensuring continuous improvement and maintaining alignment with organizational objectives.
Course objective
By the end of this training course, participants will be able to:
- Develop a comprehensive business development strategy tailored to the organisation's goals.
- Analyse market trends and competitive landscapes to identify growth opportunities.
- Formulate actionable plans to enhance client acquisition and retention.
- Implement strategic initiatives to diversify the company's product or service offerings.
- Evaluate the effectiveness of the business development strategy and adjust tactics as needed.
Course Outline | 01 Day One
Market Analysis and Opportunity Identification:
- Conducting Comprehensive Market Research.
- Utilising SWOT Analysis for Strategic Insights.
- Assessing Competitor Strategies and Market Positioning.
- Identifying Emerging Market Trends and Customer Needs.
Course Outline | 02 Day Two
Value Proposition Development:
- Understanding Customer Needs and Pain Points.
- Crafting Unique Selling Propositions (USPs).
- Gathering and Integrating Customer Feedback.
- Communicating Value Effectively to Target Audiences.
Course Outline | 03 Day Three
Strategic Planning and Goal Setting:
- Setting SMART Business Development Objectives.
- Developing Actionable Strategies and Tactics.
- Allocating Resources and Assigning Responsibilities.
- Establishing Timelines and Milestones for Implementation.
Course Outline | 04 Day Four
Client Acquisition and Relationship Management:
- Exploring Diverse Client Acquisition Channels.
- Building and Nurturing Client Relationships.
- Implementing Effective Networking Strategies.
- Utilising CRM Tools for Relationship Management.
Course Outline | 05 Day Five
Performance Evaluation and Continuous Improvement:
- Defining Relevant KPIs for Business Development.
- Collecting and Analysing Performance Data.
- Conducting Regular Performance Reviews.
- Implementing Feedback Loops for Strategy Refinement.
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
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