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course | Promotional Strategy Impacts on Organizational Market Share and Profitability

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SMCS-1007 | Promotional Strategy Impacts on Organizational Market Share and Profitability

Course Sector : Sales, Marketing and Customer Service

Duration
Date from
Date to Course Venue Course fees Book a course
5 Days2025-06-162025-06-20Barcelona$4,950 Book now
5 Days2025-08-182025-08-22London$4,950 Book now
5 Days2025-10-272025-10-31Dubai$4,250 Book now

Course Introduction

Promotion is considered one of the most effective tools to attract customers towards the products or services. Being one of the four key aspects of the marketing mix promotion ensures that the customers are aware of the product or service that you are offering. Higher the level of completion the producers are keen on building more attractive strategies than that of competitors. Firms have a variety of alternative information delivery systems available to them, which can be used to construct an appropriate promotional mix strategy.This portfolio of the alternative delivery mechanisms includes majorly; advertising, personal selling, public relations, publicity, direct marketing, and sales promotions.

Impact on organizational market 

In this 5- day course, we will be discussing in detail the various promotional strategies and their impact on organizational market share and profitability. A Promotion strategy can be considered as a process whereby information about the organization’s products or services is encoded into a promotional message for delivery to the customer. 


Course objective

At the end of the training course, participants will be able to

  • Gain a competitive edge in the market over their rivals.
  • Learn how to improve the fortune of their business or organization.
  • A better understanding of the organizational factors that determine the commitment of organizational resources to drive the achievement of marketing goals.
  • Identify which of the promotional tools the customers respond to favorably. 

Course Outline | 01 Day One

Introduction

  • Promotional Strategies
  • Promotional goals
  • Product variables
  • Promotional mix 

Course Outline | 02 Day Two

Market Share and Profitability

  • Introduction to market share 
  • Profitability: the primary goal of all business ventures
  • Promotional strategies and sales performance 
  • Relationship between Promotional Strategies and Profits 
  • Importance of promotional strategy in influencing performance

Course Outline | 03 Day Three

Operations of promotional strategies influence on Customer Behaviours

  •  The Hierarchy of effects theory
  • Planned Behavior Theory
  • Framework for understanding sales acceleration/performance 
  • Market Share Theory
  • How to identify the exact promotional tools? 

Course Outline | 04 Day Four

Impacts of promotional strategy on market share and profitability

  • Market Share 
  • Promotional Strategy 
  • Sales Promotion 
  • Advertising 
  • Publicity 
  • Personal Selling 
  • Profitability 
  • Sales Promotion
  • Advertising
  • Publicity 
  • Personal Selling 

Course Outline | 05 Day Five

The importance of the impact of promotional strategy on market share and profitability

  • Promotional strategy: a potent tool to influence performance 
  • Influence of promotional strategy on the overall performance of the organization 
  • Promotional strategy tools and promotional objectives to be achieved, market share, or profitability.
  • Promotional budgets planning
Course Certificates
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BOOST’s Professional Attendance Certificate “BPAC”

BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.

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