course | Digital Media Planning and Marketing Communications V1
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SMCS-1018 | Digital Media Planning and Marketing Communications V1
Course Sector : Sales, Marketing and Customer Service
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 5 Days | 2025-04-28 | 2025-05-02 | Dubai | $4,250 | Book now |
| 5 Days | 2025-06-22 | 2025-06-26 | Online | $2,150 | Book now |
| 5 Days | 2025-07-28 | 2025-08-01 | Amsterdam | $4,950 | Book now |
| 5 Days | 2025-10-27 | 2025-10-31 | Abu Dhabi | $4,250 | Book now |
Course Introduction
A business focuses on driving sales into the company and generate higher profits. One of the essential factors in achieving this goal is an effective marketing communications strategy that successfully calls consumer attention and entices them to reach out to the organization’s product or services.
Marketing communications
This training course is designed to provide participants with the latest concept about marketing communications and media planning. This course will allow participants to explore different strategies in launching a marketing campaign and take advantage of the current social media platforms for marketing and media events.
Course objective
At the end of the training course, participants will be able to
- Gain a comprehensive understanding of the field of marketing communication and the characteristics of successful online and offline marketing campaigns.
- Understand the principles of Integrated Marketing Communication (IMC) and apply these principles to ensure messages are delivered effectively by the company to the target client or audience.
- Identify and utilize various social media vehicles and tactics to maximize the marketing campaign return on investment.
- Improve the visibility of brand or company image through well-planned marketing event concepts and strategies.
- Apply planning strategies essential to manage special marketing communications issues and create successful solutions.
Course Outline | 01 Day One
The role of promotion and the marketing mix
- An overview of the marketing mix
- The role of promotion in marketing
- The elements of the promotion mix
- Advertising
- Personal selling
- Public relations
- Sales promotion
- Promotion mix strategies across the Product Life Cycle (PLC)
Course Outline | 02 Day Two
Event management: creating a company or brand exposure
- Creating an event concept
- Key elements of event design
- Event planning and execution
- Aligning event elements with company or brand identity
- Creating an event check-list
Course Outline | 03 Day Three
Launching an advertising campaign
- Marketing communications objectives
- Characteristics of a successful campaign
- Steps in creating an advertising campaign
- A typical IMC plan template
- Situational analysis
- SWOT analysis
- Marketing communications objectives
- Marketing communications message objectives Marketing communications strategies
- Marketing communications mix
- Marketing communications budget
- Marketing communications media scheduling
- Marketing communication implementation, monitoring and control
- The role of the advertising agency
- Typical full-service agency organization
- What to ask from the advertising agency
- Launching a full MARCOM campaign
Course Outline | 04 Day Four
The framework of promotional campaigns
- Assessing the brand’s strengths and weaknesses
- Identifying a clear positioning
- Identifying the target market
- Selecting a consistent message
- Evaluating different creative briefs
- Agreeing on the final strategic copy
Course Outline | 05 Day Five
Digital marketing campaign strategies
- Traditional versus digital marketing
- Some digital marketing tools
- Google plus
- Email marketing
- Mobile marketing
- Pay per click marketing
- Preparing and managing a digital marketing campaign
- Website analytics: measuring the effectiveness of digital marketing
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
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