course | Strategic Media Management
We turn your development needs and aspirations into powerful digital solutions that drive growth
SMCS-1025 | Strategic Media Management
Course Sector : Sales, Marketing and Customer Service
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 5 Days | 2025-06-23 | 2025-06-27 | Abu Dhabi | $4,250 | Book now |
| 5 Days | 2025-08-03 | 2025-08-07 | Online | $2,150 | Book now |
| 5 Days | 2025-09-15 | 2025-09-19 | Abu Dhabi | $4,250 | Book now |
| 5 Days | 2025-11-03 | 2025-11-07 | Los Angeles | $5,950 | Book now |
Course Introduction
Media Management
This training course on Strategic Media Planning is designed for managerial-level professionals and focuses on effectively delivering your organization's messages to the right target audience within budget constraints.
Over the past two decades, the digital media revolution has transformed the media landscape, integrating the lines between marketing and public relations/communications. Paid media advertising is no longer a guaranteed approach; thus, effective media planning becomes essential for achieving campaign goals. This course examines the optimal mix of paid, earned, and owned media strategies.
Successful media planning involves setting clear objectives and strategies that align with your business goals. Key components of media planning include market analysis, media objective establishment, strategy development and execution, and thorough evaluation. A comprehensive media plan should be supported by solid research, providing a detailed rationale for all media activities. Essential elements of a media plan include objectives, strategy, rationale, execution details, and a summary.
Course objective
At the end of the training course, participants will be able to
- Understand audience measurement metrics and media accounting principles
- Allocate media budgets effectively between digital and traditional media
- Access and analyze media data to craft strategic media objectives
- Utilize research techniques for audience segmentation, targeting, and positioning
- Grasp stakeholders’ habits and attitudes towards various media platforms
- Successfully place stories that attract free editorial coverage
Course Outline | 01 Day One
Media Trends Analysis
- Overview of Digital Media Impact
- Shifts in Consumer Habits and Attitudes
- Utilizing Secondary Sources of Media Data
- Exploring the Rise of Direct-To-Consumer Approaches Post-COVID-19: Search Engine and Email Marketing
- Content Marketing and Relationship Marketing
- Understanding POEM – Paid, Owned, and Earned Media
Course Outline | 02 Day Two
Auditing Your Communications
- Reviewing Channel Output
- Evaluating Channel Mix Effectiveness
- Conducting Stakeholder Analysis
- Competitor Communications Evaluation
- Analyzing Internal Messaging Across the Organization
Course Outline | 03 Day Three
Developing a Media Strategy
- Audience Mapping Techniques
- Conducting SWOT and PESTLE Analyses
- Setting SMART Objectives and KPIs
- Defining Brand Positioning, Tone, and Promise
- Building Successful Campaigns
- Message and Content Development Strategies
Course Outline | 04 Day Four
Planning Your Media Mix
- Marketing Communication Strategies
- Developing Multi-Channel Approaches
- Aligning Call Centers/Service Hubs with Media Strategies
- Creating an Editorial Calendar
- Media Buying Strategies
- Selecting and Collaborating with Agencies
Course Outline | 05 Day Five
Media Measurement and Action Planning
- Implementing Your Media Plan
- Evaluating Campaign Results
- Developing Metrics Using Both Paid and Free Tools
- Action Planning Techniques
- Exploring Various Planning Models
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
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