course | Certificate in Protocol and Event Management
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SMCS-1034 | Certificate in Protocol and Event Management
Course Sector : Sales, Marketing and Customer Service
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 5 Days | 2025-04-14 | 2025-04-18 | Abu Dhabi | $4,250 | Book now |
| 5 Days | 2025-08-18 | 2025-08-22 | Dubai | $4,250 | Book now |
| 5 Days | 2025-11-16 | 2025-11-20 | Manama | $4,250 | Book now |
Course Introduction
Protocol and events management skills are highly sought after in many industries, including government, corporate, non-profit, and hospitality sectors. Acquiring expertise in this field can open up new career opportunities and help professionals stand out in a competitive job market.
The Certificate in Protocol and Events Management training is a comprehensive program designed to equip participants with the necessary skills and knowledge to effectively plan, manage, and execute successful events while adhering to proper protocols. This training course covers a wide range of topics, including event planning, protocol procedures, stakeholder management, logistics, event marketing, and post-event evaluation.
Course objective
- Gain a comprehensive understanding of the role and importance of protocol in event management.
- Familiarize oneself with the key components and processes involved in event planning and execution.
- Learn the principles and guidelines for proper protocol procedures and etiquette.
- Effectively handle high-profile guests, VIPs, and diverse cultural contexts with diplomacy and cultural sensitivity.
- Define event objectives, identify target audiences, and develop event concepts and themes.
- Obtain the skills in venue selection, logistical considerations, and risk assessment for successful event execution.
- Develop effective strategies for stakeholder engagement, communication, and management throughout the event planning and execution process.
- Improve interpersonal skills to establish and maintain professional relationships with stakeholders, including high-profile guests and VIPs.
- Develop marketing plans, utilize various marketing channels, and create compelling event invitations and promotional materials.
- Learn how to effectively coordinate event teams and volunteers.
Course Outline | 01 Day One
Introduction to Protocol and Events Management
- Understanding the role of protocol in event management
- Overview of event planning process and key components
- Introduction to protocol procedures and etiquette
- Importance of cultural sensitivity and diplomatic communication in protocol management
Course Outline | 02 Day Two
Event Planning and Logistics
- Defining event objectives and target audience
- Developing an event concept and theme
- Selecting appropriate venues and managing logistical considerations
- Creating event timelines, schedules, and checklists
- Understanding risk assessment and contingency planning for events
Course Outline | 03 Day Three
Stakeholder Management and Communication Strategies
- Identifying key stakeholders and their roles in event management
- Strategies for effective stakeholder engagement and management
- Developing communication plans for different stakeholders
- Enhancing interpersonal skills for successful interactions with high-profile guests and VIPs
Course Outline | 04 Day Four
Event Marketing and Promotion
- Introduction to event marketing and promotion
- Developing an event marketing plan
- Utilizing various marketing channels, including social media and digital platforms
- Creating compelling event invitations, press releases, and marketing collateral
- Exploring sponsorship and partnership opportunities for event success
Course Outline | 05 Day Five
Event Execution and Post-Event Evaluation
- Managing event setup, registration, and flow
- Coordinating event teams and volunteers effectively
- Conducting post-event evaluation and feedback analysis
- Measuring event success and identifying areas for improvement
- Strategies for maintaining professional relationships with stakeholders post-event
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
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