course | Business Case Writing for New Products
We turn your development needs and aspirations into powerful digital solutions that drive growth
SMCS-1039 | Business Case Writing for New Products
Course Sector : Sales, Marketing and Customer Service
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 5 Days | 2025-04-14 | 2025-04-18 | Madrid | $4,950 | Book now |
| 5 Days | 2025-08-18 | 2025-08-22 | Abu Dhabi | $4,250 | Book now |
| 5 Days | 2025-11-24 | 2025-11-28 | Dubai | $4,250 | Book now |
Course Introduction
This training course is designed to provide participants with essential insights to address the right issues in the market and use them to justify proposals in a written business-case. This will equip participants of skills related to research the business-case, structure it and write it.
Course objective
- Gain a comprehensive understanding the market challenges that new products face.
- Explore the process involved in the development of new products.
- Identify the key market factors that underpin a business-case.
- Assess the product idea in terms of potential market success.
- Recognize and explain the elements of the case.
- Effectively write a business-case document.
- Validate a business-case for a new product.
Course Outline | 01 Day One
The New Product Development Process and Risk
- The new product development process
- The market risk in new product development
- Principles to follow to reduce risk
- The role of a business-case in product development
- How to construct a successful new-product business-case
- What the business-case should contain
Course Outline | 02 Day Two
Potential Success in the Market
- Welcome to the Dragon's Den
- What dragons look for and why
- Here is your new product idea
- Researching the market to identify feasibility
- Scoping and describing the potential market
- Understanding market drivers and their impact
Course Outline | 03 Day Three
Understanding Market Factors, Potential Impacts and Customer Requirements
- Understanding market drivers and their impact (continued)
- The potential impact of customers and their effect on the business-case
- Assessing the sustainability of price and value
- How competitor responses might affect the case
- Recognising internal limits and capabilities
- Resources and changes to make the business-case realistic
Course Outline | 04 Day Four
Defining What is Needed to Make the Case Viable in the Market
- What is required for the case to succeed in the market?
- Objectives of the business-case
- What strategy will be required to support the case?
- Justifying your case
- Risk and contingencies to include
- Financial investment and expected outcomes
Course Outline | 05 Day Five
Resources Required for the Case to Work
- Internal resources and adjustments required
- Opportunity-cost time money effort
- Writing the case
- Presenting the case
- Selling the case
- Action plan to win support
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
Upcoming Courses In This Sector
Since 2001, we have been pioneering the training field in the Middle East, helping individuals, teams, and organizations reach their full potential with integrated solutions.
🔗 Quick Links
Sister Companies to Boost Consulting and Training
most trending
And Recommended Training Courses
We believe in progress for everyone.
We helped more than 10,000 clients over 20 countries on 4 continents in boosting their knowledge, skills, and careers.
Boost Training And Consulting All Copyrights Reserved 2025