course | Public Relations Monitoring and Measurement
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SMCS-1086 | Public Relations Monitoring and Measurement
Course Sector : Sales, Marketing and Customer Service
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 5 Days | 2025-11-07 | 2025-11-11 | Abu Dhabi | $4,250 | Book now |
| 5 Days | 2025-07-21 | 2025-07-25 | Dubai | $4,250 | Book now |
| 5 Days | 2025-10-27 | 2025-10-31 | Dubai | $4,250 | Book now |
Course Introduction
This program has been meticulously designed to provide you with a deep understanding of the subject matter while equipping you with practical skills that you can apply in real-world scenarios. Throughout this course, we will delve into the fundamentals, foster critical thinking, enhance your communication abilities, and ultimately empower you to achieve measurable outcomes.
Course objective
- Gain a c comprehensive understanding of the fundamental concepts and principles related to the subject matter, ensuring they have a strong knowledge foundation.
- Obtain practical skills, tools, and techniques that they can apply in real-world situations, enhancing their ability to perform specific tasks or solve practical problems.
- Think critically, analyze information, and make informed decisions, fostering a more analytical and problem-solving mindset.
- Enhance communication skills, enabling them to convey information clearly, persuasively, and adaptively, both in written and verbal forms.
- Demonstrate measurable outcomes, such as improved performance, increased productivity, or the successful completion of specific projects or tasks related to the training content.
Course Outline | 01 Day One
Introduction to PR Monitoring and Measurement
- Overview of PR monitoring and measurement concepts.
- Define PR goals and objectives.
- Explain the importance of monitoring and measurement in PR.
- Setting up a monitoring and measurement framework.
- Identify key performance indicators (KPIs) for PR campaigns.
- Discuss tools and technologies for PR tracking.
Course Outline | 02 Day Two
Media Monitoring and Analysis
- Understanding media monitoring.
- Explain the types of media (traditional and digital) relevant to PR.
- Demonstrate how to set up media monitoring alerts.
- Analyzing media coverage.
- Interpret media mentions and sentiment analysis.
- Identify trends and patterns in media coverage.
Course Outline | 03 Day Three
Social Media Monitoring and Engagement
- Introduction to social media monitoring.
- Discuss the role of social media in PR.
- Explore social media monitoring tools and platforms.
- Engaging with the online community.
- Strategies for responding to comments and messages.
- Analyze social media metrics and engagement data.
Course Outline | 04 Day Four
PR Measurement Metrics
- Types of PR measurement metrics.
- Discuss outputs vs. outcomes.
- Explore common PR metrics like reach, impressions, and engagement.
- Setting up measurement dashboards.
- Create sample measurement dashboards using tools like Google Analytics or PR-specific software.
- Discuss how to track progress towards PR goals.
Course Outline | 05 Day Five
Reporting and Actionable Insights
- Crafting PR reports.
- Create sample PR reports with key metrics and analysis.
- Discuss how to present data effectively to stakeholders.
- Turning data into actionable insights.
- Identify areas for improvement based on data analysis.
- Develop strategies for optimizing future PR campaigns.
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
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