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course | Customer Negotiation Skills

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SMCS-1088 | Customer Negotiation Skills

Course Sector : Sales, Marketing and Customer Service

Duration
Date from
Date to Course Venue Course fees Book a course
3 Days2025-04-142025-04-16Dubai$3,250 Book now
3 Days2025-07-212025-07-23Abu Dhabi$3,250 Book now
3 Days2025-12-082025-12-10Dubai$3,250 Book now

Course Introduction

This comprehensive course is designed to equip participants with the essential skills and techniques required to excel in sales negotiations and effectively handle customer objections. In today's competitive business environment, the ability to negotiate successfully and overcome objections is critical for achieving sales success.

 Customer Negotiation Skills

Throughout this program, participants will develop the skills to gain clear agreement from others by promoting their ideas persuasively and handling customer objections with confidence. They will learn the art of active listening and empathy to build rapport and trust with customers, enabling a deeper understanding of their needs. Additionally, advanced negotiation strategies and tactics will be explored, empowering participants to navigate challenging negotiation scenarios and cultivate long-term customer relationships.


Course objective

At the end of the training course, participants will be able to
  • Develop the skills to gain clear agreement from others through effective promotion of ideas, enabling participants to articulate their thoughts persuasively and influence customer decisions.
  • Enhance the ability to handle customer objections with confidence, understanding different objection types and employing techniques to address concerns and reach mutually beneficial solutions.
  • Master active listening and empathy skills to foster rapport and trust with customers, ensuring a deeper understanding of their needs and interests during negotiations.
  • Acquire advanced negotiation strategies and tactics, enabling participants to plan, analyze power dynamics, and navigate challenging negotiation scenarios while cultivating long-term customer relationships.

Course Outline | 01 Day One

Understanding the Sales Negotiation Process

  • Introduction to Sales Negotiation Skills
  • Importance of Effective Negotiation in Sales
  • Key Concepts and Principles of Negotiation
  • Different Types of Customer Objections
  • Overcoming Objections through Effective Communication
  • Strategies for Promoting Ideas and Gaining Agreement
     

 

Course Outline | 02 Day Two

Techniques for Effective Customer Negotiation

  • Active Listening and Empathy in Customer Negotiations
  • Building Rapport and Trust with Customers
  • Identifying Customer Needs and Interests
  • Creating Win-Win Solutions in Negotiations
  • Handling Price Objections and Negotiating Value
  • Assertiveness and Problem-Solving in Customer Negotiations
  • Case Studies and Practice Sessions for Customer Negotiation Skills
     

 

Course Outline | 03 Day Three

Advanced Sales Negotiation Strategies

  • Preparation and Planning for Sales Negotiations
  • Analyzing Power Dynamics in Negotiations
  • Leveraging Negotiation Tactics and Techniques
  • Managing Difficult Negotiation Situations
  • Creating Mutual Agreement and Closing the Deal
  • Negotiating Long-Term Customer Relationships
  • Real-life Scenario Role-playing and Feedback Sessions
Course Certificates
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BOOST’s Professional Attendance Certificate “BPAC”

BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.

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