course | Strategic Pricing Management for Competitive Advantage
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SMCS-123 | Strategic Pricing Management for Competitive Advantage
Course Sector : Sales, Marketing and Customer Service
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 5 Days | 2025-05-11 | 2025-05-15 | Riyadh | $4,250 | Book now |
| 5 Days | 2025-07-20 | 2025-07-24 | Online | $2,150 | Book now |
| 5 Days | 2025-09-15 | 2025-09-19 | Abu Dhabi | $4,250 | Book now |
| 5 Days | 2025-11-03 | 2025-11-07 | Los Angeles | $5,950 | Book now |
Course Introduction
This course focuses on developing and implementing strategic pricing approaches to create and capture value. It equips senior managers and executives with advanced knowledge and skills to align pricing strategies with overall business objectives and market dynamics.
Course objective
By the end of this training course, participants will be able to:
- Identify the strategic role of pricing in business performance
- Develop skills to create and implement effective pricing strategies
- Learn to align pricing with value creation and customer perceptions
- Gain insights into competitive pricing and market positioning
- Master techniques for pricing innovation and new product launches
Course Outline | 01 Day One
Foundations of Strategic Pricing
- The role of pricing in business strategy
- Value-based pricing principles
- Pricing and the marketing mix
- Case study: Successful strategic pricing implementations
Course Outline | 02 Day Two
Advanced Pricing Strategies
- Differential pricing and price discrimination
- Dynamic pricing strategies
- Psychological pricing techniques
- Workshop: Developing a strategic pricing plan
Course Outline | 03 Day Three
Competitive Pricing and Market Positioning
- Analyzing competitor pricing strategies
- Price positioning for market share vs. profitability
- Game theory in competitive pricing
- Simulation: Competitive pricing scenario
Course Outline | 04 Day Four
Pricing for Innovation and New Products
- Pricing strategies for new product launches
- Pricing in the product lifecycle
- Value pricing for innovative products
- Group exercise: Pricing a new product launch
Course Outline | 05 Day Five
Implementing and Managing Pricing Strategies
- Organizational structures for effective pricing management
- Change management in pricing strategy implementation
- Metrics for evaluating pricing performance
- Action planning: Developing a pricing strategy roadmap
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
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