course | Certificate in Event Management
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SMCS-175 | Certificate in Event Management
Course Sector : Sales, Marketing and Customer Service
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 5 Days | 2025-04-07 | 2025-04-11 | Dubai | $4,250 | Book now |
| 5 Days | 2025-05-25 | 2025-05-29 | Online | $2,150 | Book now |
| 5 Days | 2025-08-18 | 2025-08-22 | London | $4,950 | Book now |
| 5 Days | 2025-10-20 | 2025-10-24 | Dubai | $4,250 | Book now |
Course Introduction
This course helps those people who are organizing and planning an event - either an in-house event or a commercial event. The impact of a successful event on a company can be profound. The impact of a poorly organized event is so negative that it pulls resources away from real work in dealing with the aftermath. No matter what, this course will fully support your objective of helping to deliver an effective event.
How do you ensure that your event is a great success and that you have achieved everything required?
How do you ensure that it is within budget?
These and many more questions will be answered on this exciting and stimulating course
Course objective
- Gain a comprehensive understanding of the foundations of events management.
- Learn the steps in creating and featuring an event
- Design a step-by-step process for planning an event
- Implement methods to evaluate an event
- Apply various resources in order to manage logistics
Course Outline | 01 Day 1
Overview of Event Management
- Definition of ‘event’
- Reasons for organizing events
- Types of events
- Importance of events
- Definition of an event theme
- Steps to create and theme an event
- Stakeholders of an event
Course Outline | 02 Day Two
The Event Planning Process
- Deciding the vision and theme of an event
- Conducting a SWOT analysis
- Setting goals and objectives
- Determining the event’s feasibility
- Choosing an appropriate organizational structure
- Creating a plan
- Evaluating the event
- The 5 W’s of event creation
- Be S.M.A.R.T with your objectives
Course Outline | 03 Day Three
Human resources and logistics in event management
- Human resources management for events
- Choosing an ideal venue
- Marketing and promoting your event
- Elements of event promotion and marketing
- Ticketing
- Signage
- Advertising
- Budgeting of events
- Safety components in event management
- Risk mitigation and contingency plans
- Potential problems
- Weather
- No shows
- Delayed deliveries
Course Outline | 04 Day Four
Event assessment and evaluation
- Difference between assessment and evaluation
- Six key stages in event evaluation
- Various methods of event evaluation
- Gantt charts for managing task schedules
- The ROI evaluation
- Measuring social media engagement
Course Outline | 05 Day Five
Organizing great events
- Needed steps for organizing effective events
- Plan and execute an effective campaign
- Use an efficient communication system
- Use the event website wisely
- Use technology wisely
- Execute a sound logistics system
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
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