course | Leading Digital Marketing Strategy
We turn your development needs and aspirations into powerful digital solutions that drive growth
SMCS-200 | Leading Digital Marketing Strategy
Course Sector : Sales, Marketing and Customer Service
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 5 Days | 2025-04-13 | 2025-04-17 | Manama | $4,250 | Book now |
| 5 Days | 2025-08-04 | 2025-08-08 | London | $4,950 | Book now |
| 5 Days | 2025-11-03 | 2025-11-07 | Dubai | $4,250 | Book now |
Course Introduction
The days of random calls, knocking on doors, and using traditional advertising have long been over. As researchers state, a person spends an average of at least 5 hours per day online. This creates the need to evolve from traditional to digital marketing strategy. Online advertisements are 3x cheaper and more targeted than television, print, and radio ads. To date, the average cost-per-sale drops 80% after consistent digital marketing activities.
Digital transformation
Therefore, if any business or company would want to grow faster and grow smarter, it is essential to have an effective digital marketing strategy. This five-day BOOST training course is designed to provide participants with relevant concepts about digital transformation and innovative marketing strategy through customer-centricity. This course will allow participants to gain familiarity with the digital tools and trends dominating the marketing field in the way people communicate, consume, work, buy and sell.
Course objective
At the end of the training course, participants will be able to
- Evaluate the organizational and team capabilities needed to support digital-ready business.
- Gain a concrete view of the key strategic drivers of digital disruption in the respective company.
- Improve operations through digitization to foster brand-creation or brand-building in the digital marketing field.
- Create content for an effective digital marketing strategy. Develop a digital, content-driven strategy that enables stronger engagement with customers and creates outstanding customer experiences.
- Understand customer needs and the new rules of competition as well as today’s customers and their evolving needs and expectations.
Course Outline | 01 Day one
Introduction to Digital Marketing Strategy
- Digital Marketing Foundations
- Latest digital marketing trends & stats
- The pillars of a successful digital marketing strategy
- Content marketing best practices
- Exercise: Differentiate digital media from traditional media
Search Engine Optimization (SEO) Basics
- SEO vs. SEM
- Key SEO tags and fields
- Onsite and content optimization basics
- Offsite optimization basics
Course Outline | 02 Day Two
Search Engine Marketing (SEM): Advertising on Google Paid Search
- Introduction to Google Ads (Previously AdWords)
- Campaigns, AdGroups and Ads
- Ad editorial best practices
- Working with the keyword planner
- The different keyword match types
- Campaign and bid optimization
- Reading and analyzing Google Ads reports
- Group exercise: Create a full search campaign
Course Outline | 03 Day Three
Social Media Marketing & Advertising
- Social media engagement best practices
- How to design effective posts
- Key social media marketing metrics
- Exercise: Critique of real case social media posts
- Deep dive into the Facebook ads manager
- How to effectively target your audience
- Live demo: Facebook and Instagram advertising
Course Outline | 04 Day Four
Display Advertising and Video Marketing
- How Display advertising works
- Overview of the Google Display Network (GDN)
- How to advertise your videos on YouTube
- Live demo: Creating a Display ad campaign on the GDN
The Power of Remarketing
- How remarketing works
- Creating remarketing lists in Google Ads
- Introduction to retargeting on Adroll
- Live demo: Creating a remarketing campaign
Course Outline | 05 Day Five
Email Marketing & Newsletters
- The value of email marketing
- Email marketing best practices
- Live demo: Creating a newsletter on Mailchimp
Web Analytics & Conversions
- racking and improving your online conversions
- Overview of Google Analytics
- Creating and tracking goals
- Exercise: Calculate your campaign ROI
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
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