course | Client Management Strategies for Growth & Retention
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SMCS-205 | Client Management Strategies for Growth & Retention
Course Sector : Sales, Marketing and Customer Service
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 5 Days | 2025-04-14 | 2025-04-18 | Dubai | $4,250 | Book now |
| 5 Days | 2025-08-04 | 2025-08-08 | Texas | $5,950 | Book now |
| 5 Days | 2025-11-09 | 2025-11-13 | Al Khobar | $4,250 | Book now |
Course Introduction
The purpose of this training is to emphasize the importance of putting the client first in all you do. Retaining clients is good business in an increasingly competitive market. It is believed that acquiring a new customer costs five times more than keeping an existing one. For customer retention and growth, you must have a client management strategy. Suppliers are expected to become trusted advisors to their customers. This course demonstrates how putting the client first, rather than the services, can boost client retention. In a highly competitive and dynamic environment, it emphasizes the need of having highly engaged employees and using optimal marketing and business development methods.
Course objective
At the end of the training course, participants will be able to
- Gain knowledge of client management and be able to discuss the causes for the client leaving.
- Acquire knowledge about the client management strategies and their applications for customer retention.
- Understand how to improve the growth of client satisfaction and loyalty.
- Gain increased commitment to innovation and continual improvement
- Develop your critical thinking skills
- Help the participants to have better understanding of essential client management issues.
Course Outline | 01 Day one
Importance of client management
- Customer is the focus
- Core v/s extended customer service
- Customer perceived value
Course Outline | 02 Day Two
Customer perceived value
- Emphasis on customer Transaction
- Transaction v/s relationship management
Course Outline | 03 Day Three
Why do customers move away?
- Economics of customer retention
- Customer satisfaction and loyalty
Course Outline | 04 Day Four
CRM Model
- Customer lifecycle management
- Stages of CRM
- CRM components
Course Outline | 05 Day Five
CRM Process
- Basic CRM and Enhanced CRM
- CRM Capabilities
- Action Planning and Continuous Improvement
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
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