Introduction and Overview
 

• What is Product Management 
• The Relation between Agile Methodology and product management 
• The Product Manager Role and responsibilities
• What skills are required for Product Manager? 
• Common Mistakes of a Product Manager 
• How do you transition into becoming a product manager?

New Product Development
 

• The Role of Product Managers in: 
• New Product Development 
• Managing Product Lifecycles 
• Developing NPD Strategies and Managing New Product Portfolios 
• Defining New Products – Tools and Techniques for Requirements Gathering and Specifying New Products 
• The Best Practice for Achieving NPD 

Launching Products and Services
 

• Developing launch and go-to-market strategies 
• Key issues and steps in achieving high levels of performance with product launches
• Accelerating the take-up of new products 
• Lessons from leading product launches: the pitfalls to avoid and the strategies to employ 

Gathering stakeholder input:
 

• Internal teams
• External market forces 
• Balancing stakeholder input
• Communicating back to stakeholders
• User stories/use cases
• Feature lists
• Prioritized backlog
• Wireframing/prototyping
• Engineering estimates
• Presenting your MVP -- wireframes (or product feature list)

Agile product management tools and techniques
 

• Product development teams 
• Functional testing 
• Product release -- beta programs, onboarding users, describing product benefits, monitoring and interpreting feature 
• Presenting your product launch plans 

Business Management for Product Managers
 

• Practical financial challenges for product managers – profit and loss accounts, pricing and business cases
• Understanding and using P&L accounts Building convincing business cases 
• Understanding investment appraisal techniques 
• Managing prices