course | Sales and Marketing Management Mini MBA
We turn your development needs and aspirations into powerful digital solutions that drive growth
SMCS-414 | Sales and Marketing Management Mini MBA
Course Sector : Sales, Marketing and Customer Service
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 3 Days | 2025-04-28 | 2025-04-30 | Geneva | $4,950 | Book now |
| 3 Days | 2025-09-22 | 2025-09-24 | Dubai | $3,250 | Book now |
| 3 Days | 2025-12-08 | 2025-12-10 | Abu Dhabi | $3,250 | Book now |
Course Introduction
Sales and Marketing Management Mini MBA
The Sales and Marketing Management Mini MBA is an intensive and highly practical program designed for professionals who aspire to master the core disciplines of sales leadership, marketing strategy, customer engagement, and business growth.
In today’s fast-evolving and competitive marketplace, success demands more than technical skills — it requires strategic thinking, market insight, digital fluency, and the ability to build strong, lasting relationships with customers. This Mini MBA provides a condensed yet powerful experience that mirrors the strategic frameworks taught in traditional MBA programs but focused specifically on real-world sales and marketing challenges.
Participants will gain a holistic understanding of key marketing and sales management concepts, learn how to develop high-performing strategies, lead effective teams, manage customer journeys, and drive sustainable growth. Through a combination of business case studies, real-world simulations, and practical workshops, participants will leave equipped to make high-level decisions that significantly impact organizational success.
Course objective
- Develop strategic sales and marketing plans aligned with business goals.
- Understand and influence customer behaviour through data-driven insights.
- Build, manage, and lead high-performance sales and marketing teams.
- Create and position strong brands in competitive markets.
- Implement integrated digital and traditional marketing strategies.
- Manage key customer relationships and negotiation processes effectively.
- Utilize marketing analytics and KPIs for continuous improvement and performance tracking.
- Apply global best practices in sales management, customer retention, and market expansion.
Course Outline | DAY 01
Module 1: Strategic Sales and Marketing Management
- The strategic role of marketing and sales in business growth
- Market segmentation, targeting, and positioning strategies
- Sales and marketing integration: aligning efforts for maximum impact
Module 2: Consumer Behaviour and Market Research
- Understanding buying behavior in B2B and B2C markets
- Conducting effective market research and competitive intelligence
- Turning market insights into actionable strategies
Course Outline | Day 02
Module 3: Sales Leadership and Performance Management
- Designing sales structures and compensation models
- Building and managing high-performing sales teams
- CRM strategies and sales funnel optimization
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
Upcoming Courses In This Sector
Since 2001, we have been pioneering the training field in the Middle East, helping individuals, teams, and organizations reach their full potential with integrated solutions.
🔗 Quick Links
Sister Companies to Boost Consulting and Training
most trending
And Recommended Training Courses
We believe in progress for everyone.
We helped more than 10,000 clients over 20 countries on 4 continents in boosting their knowledge, skills, and careers.
Boost Training And Consulting All Copyrights Reserved 2025