course | Advanced Social Media & Digital Marketing Mastery
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SMCS-416 | Advanced Social Media & Digital Marketing Mastery
Course Sector : Sales, Marketing and Customer Service
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 5 Days | 2025-04-28 | 2025-05-02 | Dubai | $4,250 | Book now |
| 5 Days | 2025-09-22 | 2025-09-26 | Dubai | $4,250 | Book now |
| 5 Days | 2025-12-29 | 2026-01-02 | Dubai | $4,250 | Book now |
Course Introduction
This intensive five-day masterclass equips professionals with advanced skills and strategies to excel in the rapidly evolving digital marketing landscape. By integrating cutting-edge social media techniques with AI-powered tools, participants will learn to create high-impact marketing campaigns that effectively engage their target audiences. The program emphasizes real-world applications, hands-on exercises, and the latest trends in digital and AI-driven marketing, ensuring practical and actionable learning outcomes.
Course objective
- Develop advanced social media strategies aligned with organizational goals.
- Utilize AI tools to optimize content creation, campaign management, and analytics.
- Design and execute high-impact advertising campaigns on various digital platforms.
- Integrate social media efforts with broader digital marketing initiatives like SEO and PPC.
- Leverage emerging technologies, including influencer marketing and AI innovations, to enhance brand visibility and engagement.
Course Outline | 01 Day one
Advanced Social Media Strategy Development
Understanding Social Media Trends
- Key developments in 2024 social media strategies.
- Aligning platforms with business goals.
Content Creation Excellence
- Storytelling for engagement.
- Using AI tools for planning and content generation.
Workshop: Developing a social media strategy tailored to participants' industry.
Course Outline | 02 Day Two
Social Media Advertising & Analytics
Maximizing ROI in Paid Campaigns
- Advanced ad targeting and budgeting strategies.
- High-performing ad copy and visuals.
Performance Analytics
- AI-driven tools for campaign tracking and reporting.
- Key performance indicators (KPIs) for social campaigns.
Practical Session: Creating a data-backed ad campaign.
Course Outline | 03 Day Three
Integration of Digital Marketing Channels
Omnichannel Marketing Strategies
- Aligning social media with email, SEO, and PPC efforts.
- Case studies of effective integrations.
Search Engine Optimization (SEO)
- AI-driven tools for keyword research.
- Optimizing social media content for SEO benefits.
Workshop: SEO campaign simulation and analysis.
Course Outline | 04 Day Four
Influencer Marketing & Engagement
Influencer Marketing Fundamentals
- Identifying the right influencers for your industry.
- Building long-term influencer relationships.
Social Listening Tools
- Monitoring online conversations for brand sentiment.
- Engaging with audiences effectively.
Case Studies: Successful influencer partnerships.
Course Outline | 05 Day Five
AI Innovations and Emerging Marketing Trends
AI in Marketing
- Tools like ChatGPT, SEMrush AI, and others.
- Automating repetitive marketing tasks.
Emerging Technologies
- AR/VR marketing strategies.
- Preparing for voice search and future trends.
Workshop: Crafting an AI-powered marketing campaign.
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
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