course | Market research, Evaluation and analysis
We turn your development needs and aspirations into powerful digital solutions that drive growth
SMCS-418 | Market research, Evaluation and analysis
Course Sector : Sales, Marketing and Customer Service
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 5 Days | 2025-05-04 | 2025-05-08 | Riyadh | $4,250 | Book now |
| 5 Days | 2025-07-21 | 2025-07-25 | London | $4,950 | Book now |
| 5 Days | 2025-10-06 | 2025-10-10 | Dubai | $4,250 | Book now |
| 5 Days | 2025-12-07 | 2025-12-11 | Online | $2,150 | Book now |
Course Introduction
Market research
In an increasingly competitive global marketplace, organizations must understand customer needs, industry trends, and market dynamics to craft winning strategies. Market research is no longer a luxury — it is a strategic necessity.
This course is designed to empower participants with comprehensive skills in planning, executing, analysing, and leveraging market research to make smarter business decisions. It bridges theory with hands-on applications, guiding learners through the complete research lifecycle: from framing the right questions, choosing appropriate methodologies, and collecting and analysing data, to turning findings into actionable insights that drive organizational success.
Participants will explore both traditional and digital research techniques, learn how to critically evaluate market information, and develop persuasive data-driven recommendations for senior management. Special emphasis will be placed on modern tools such as online surveys, analytics platforms, social media listening, and big data applications.
Course objective
- Understand the role of market research in strategic decision-making.
- Design effective research frameworks aligned with business goals.
- Choose the most suitable qualitative and quantitative research methods.
- Utilize modern data collection tools and online research techniques.
- Analyse and interpret both primary and secondary data accurately.
- Perform competitor analysis and environmental scanning.
- Segment markets and profile customers based on research findings.
- Identify emerging trends through predictive analytics.
- Evaluate market potential for new products or services.
- Create impactful research reports and data visualizations.
- Communicate research results to stakeholders for maximum influence.
Course Outline | 01 Day one
Fundamentals of Market Research
- The strategic value of market research
- Differences between primary and secondary research
- Defining research questions and objectives
- Ethical considerations in market research
Course Outline | 02 Day Two
Research Methodologies and Data Collection
- Designing qualitative research: interviews, focus groups, ethnographic studies
- Designing quantitative research: surveys, questionnaires, experimental designs
- Online research methods: digital surveys, online panels, social media research
- Building effective sampling plans
Course Outline | 03 Day Three
Data Analysis and Interpretation
- Introduction to descriptive and inferential statistics
- Using Excel, SPSS, or other analytics tools
- Cross-tabulation, correlation analysis, regression basics
- Data cleaning and quality assurance
- Identifying patterns, trends, and insights
Course Outline | 04 Day Four
Advanced Applications of Research
- Competitor intelligence gathering
- Customer segmentation and persona building
- Product concept testing and brand tracking studies
- Predictive market analysis and trend forecasting
- Introduction to big data and AI in market research
Course Outline | 05 Day Five
Presenting and Applying Research Insights
- Best practices in structuring research reports
- Data visualization techniques: turning numbers into narratives
- Storytelling with data for executives
- Communicating findings to drive decision-making
- Group case study and capstone project
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
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