course | Certified Professional Sales Person (CPSP)
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SMCS-423 | Certified Professional Sales Person (CPSP)
Course Sector : Sales, Marketing and Customer Service
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 5 Days | 2025-05-05 | 2025-05-09 | Dubai | $4,250 | Book now |
| 5 Days | 2025-08-25 | 2025-08-29 | Texas | $5,950 | Book now |
| 5 Days | 2025-11-17 | 2025-11-21 | Dubai | $4,250 | Book now |
Course Introduction
CPSP program
This CPSP program is designed based on the strategic sales process and incorporates the emotional needs and psychological triggers that drive any decision. This goes beyond the technicalities of making a sale and goes deep into the psychology of it by explaining the cycle a client goes through when in the purchase process, how to speak directly to clients’ needs and how to communicate with clients in the manner in which they want to be communicated with.
Costing sales
This training course aims to help participants understand how to replace current behaviors that are costing sales with new ones that will help them, achieve sales goals faster and more consistently. This course will highlight topics such as communicating with clients in their preferred style that allows for an easy decision, proven formula to selling directly to your clients’ specific emotional needs, and phases of performance necessary to consistently achieve your goals.
Course objective
At the end of the training course, participants will be able to
- Use the 8 styles of communication to close more sales
- Access your highest level of confidence in every sales situation
- Gain the trust of your prospects faster than the competition
- Successfully navigate the four phases of performance necessary to consistently achieve your goals
- Learn the proven formula to sell directly to your clients’ specific emotional needs
- Understand the ways you are unintentionally sabotaging your sales and success
- Establish and maintain instant alignment with your prospective customers
Course Outline | 01 Day one
The changing business environment
- The evolution of personal selling
- Marketing
- Consultative
- Strategic
- Partnering
- Social
- The new sales competencies
- Behaviors, characteristics and skills of a successful salesperson
- Assessing performance according to specific sales indicators
- The 10 root causes of sales problems • Personal selling profile
Preparation and self-organization
- Personal management
- Self-mastery
- Personal planning
- Self-talk
- Personal image
- Time management for salespeople
- Understanding the psychology of selling
- Developing strategies for sales success
Course Outline | 02 Day Two
The sales process
- Prospecting and qualifying
- Pre-approach
- Approach
- Presentation and demonstration
- Overcoming objections
- Closing
- Follow up and maintenance
- Product selling versus service selling
- A glimpse into different selling models
Business negotiations skills
- Principles of successful negotiations
- Communication
- Planning
- Trading concessions
- The six elements of successful sales negotiations
- The power of questioning and probing
- The BATNA principle
- Establishing ranges and understanding the limits
Course Outline | 03 Day Three
Managing the customer relationship
- Basics of building customer relationships
- 5 rules for successful relationships
- The essence of attitude in relationship building
- The art of sales communications
- Influencing sales outcomes
- The 8 styles of communication to close more sales
- Gaining the trust of your prospects faster than the competition
- The four phases of performance necessary to consistently achieve your goals
- The proven formula to sell directly to your clients’ specific emotional needs
Course Outline | 04 Day Four
Ways you are unintentionally sabotaging your sales and success
- Establishing instant alignment with your prospective customers
- Are your client communications stalling before getting to the sale?
- Learning new techniques and still not seeing actual results
Course Outline | 05 Day Five
Steps to move your clients through the buyer's journey with ease
- Habits that drive results vs simply learning new information
- Sales techniques that are effective in today’s sales environment
- Resolving objections proactively to close the sale faster
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
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