course | Story Selling
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SMCS-437 | Story Selling
Course Sector : Sales, Marketing and Customer Service
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 5 Days | 2025-05-11 | 2025-05-15 | Manama | $4,250 | Book now |
| 5 Days | 2025-08-11 | 2025-08-15 | London | $4,950 | Book now |
| 5 Days | 2025-11-10 | 2025-11-14 | Abu Dhabi | $4,250 | Book now |
Course Introduction
Achieving success requires the sales person to become a challenger and a strategic partner with clients. So now it is crucial for sales to develop more effective management tools for themselves and the environment they sell in. By understanding and actualizing the art of narrating stories in their pitches, they will be able to make that “Aha!” moment for prospects. Getting to this moment will captivate your clients and strength your business relationship with them.
“Story Selling” learning experience will support the sales department to create more compelling sales calls, close deals right and achieve SMART objectives.
Course objective
At the end of the training course, participants will be able to
- Recognize the true dynamic changes of today’s selling.
- Diagnose the reasons behind such changes.
- Identify Why Clients’ buy or postpone?
- Discover Different Types of Clients.
- Build ways to appeal to the different types.
- Develop improved self-awareness and emotional intelligence in professional selling.
- Understand the difference and balance between scientific selling and personal selling.
- Master self-management and goal setting — what you focus on will become a reality.
- Strengthen interpersonal relations in selling.
- Recognize and understand the new landscape of selling to informed clients.
- Think strategically with a focus on the new client’s mind and profile.
- Develop a personal brand. o Create their Sales Story pitches
Course Outline | 01 Day one
Selling in today’s World
- The logic of product features is overrated
- The new attention span of buyers
- Buying decisions: Logical or Emotional?
Selling with Stories
- What is A sales story
- Six attributes of A story
- Sales story activity
- Why tell sales stories?
- Types of stories
- When to use stories?
Course Outline | 02 Day Two
Know your Clients’ type:
- Strategic buyers
- Spendthrifts
- Average Spenders
- Frugalists
- How to appeal to each type of buyer?
Capture Attention o Body signals
- The 3Vs of StoryTelling
- Visual power
- Vocal power
- Verbal Power
Course Outline | 03 Day Three
Build Trust
- Establishing Rapport
- Business Rapport
- Personal Rapport
- Getting Buyers to Tell Their Stories
Personal Branding for Sales
- Clients buy you 1st
- Personal Brand Development
- “Evaluate yourself "
- Personal SWOT analysis
- Create/ develop your Brand
Course Outline | 04 Day Four
Neuro Selling
- Neuroscience means new tools
- Personal vs. scientific selling
- Tapping into the emotional brain
- Emotional intelligence in selling
Course Outline | 05 Day Five
Close the Sales
- Arming your pitch with relevant Stories
- Build your Sales Story Pitch
- Storytelling after the sale
- Generating Loyalty & Developing Advocacy
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
Upcoming Courses In This Sector
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