Overview of Event Management
 

• Definition of ‘event’ 
• Reasons for organizing events
• Types of events
• Importance of events 
• Definition of an event theme 
• Steps to create and theme an event 
• Stakeholders of an event 

The Event Planning Process
 

• Deciding the vision and theme of an event
• Conducting a SWOT analysis 
• Setting goals and objectives
• Determining the event’s feasibility 
• Choosing an appropriate organizational structure 
• Creating a plan 
• Evaluating the event 
• The 5 W’s of event creation 
• Be S.M.A.R.T with your objectives 

Human resources and logistics in event management
 

• Human resources management for events
• Choosing an ideal venue
• Marketing and promoting your event 
• Elements of event promotion and marketing 
• Ticketing 
• Signage 
• Advertising 
• Budgeting of events 
• Safety components in event management
• Risk mitigation and contingency plans 
• Potential problems 
• Weather
• No shows 
• Delayed deliveries 

Event assessment and evaluation
 

•  Difference between assessment and evaluation 
• Six key stages in event evaluation 
• Various methods of event evaluation 
• Gantt charts for managing task schedules 
• The ROI evaluation
• Measuring social media engagement 

Organizing great events