course | Market Research and Intelligence
We turn your development needs and aspirations into powerful digital solutions that drive growth
SMCS-929 | Market Research and Intelligence
Course Sector : Sales, Marketing and Customer Service
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 5 Days | 2025-05-19 | 2025-05-23 | Madrid | $4,950 | Book now |
| 5 Days | 2025-07-21 | 2025-07-25 | Abu Dhabi | $4,250 | Book now |
| 5 Days | 2025-10-27 | 2025-10-31 | Dubai | $4,250 | Book now |
Course Introduction
This training course is designed to equip marketing professionals with the essential tools to enhance sales, optimize marketing investments, and foster customer loyalty. Market research provides real-time insights for tactical decision-making, while market intelligence offers strategic foresight to anticipate future opportunities. This course empowers participants with a comprehensive understanding of both fundamental and advanced market research design and analysis techniques. Delegates will learn how to identify business issues, design research programs, collect data, and interpret results effectively.
Course objective
- Understand the significance of market intelligence and its integration with marketing research.
- Obtain the ability to swiftly and accurately interpret nonverbal communication cues from customers.
- Utilize SWOT Analysis to identify potential business development opportunities.
- Analyze prevailing market research trends and adopt best practices.
- Differentiate between various questionnaire design formats based on survey needs.
- Develop a comprehensive marketing research and intelligence strategy to accomplish marketing objectives.
Course Outline | 01 Day One
Understanding and Implementing Customer-Centric Marketing
- Meeting Customer Expectations: Listening and Responding to Feedback
- Developing Effective Questioning and Listening Skills for Customer Interaction
- Providing and Receiving Constructive Customer Feedback
- Interpreting Nonverbal Communication Gestures from Customers
- Adapting Marketing Strategies to Different Customer "Buying Styles"
Course Outline | 02 Day Two
Key Elements of Market Research and Intelligence
- Distinguishing Market Research from Market Intelligence
- Exploring Product Lifecycle and the 4 Ps of the Marketing Mix
- Conducting SWOT Analysis for Strategic Marketing
- Strategies for Effective Market Segmentation
- Leveraging Social Media for Marketing Principles
- Implementing Best Practices in Market Research
Course Outline | 03 Day Three
Best Practices in Market Intelligence
- Understanding the Benefits and Types of Market Intelligence
- Benchmarking the Competition for Market Insights
- Analyzing Data and Identifying Market Trends
- Utilizing Market Intelligence to Drive Innovation
Course Outline | 04 Day Four
Customer-Centric Engagement Marketing Strategy
- Identifying Exceptional Customer Service Providers
- Assessing Internal and External Customer Expectations
- Evaluating Customer Lifetime Value for Business Success
- Designing Customer-Focused Marketing Approaches
- Implementing Customer Service Recovery Techniques
Course Outline | 05 Day Five
Translating Market Research into Action
- Creating Action Plans to Improve Marketing Effectiveness
- Setting Marketing Goals for Continuous Improvement
- Implementing Stakeholder Change Management Strategies
- Turning Marketing Research Findings into Practical Actions
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
Upcoming Courses In This Sector
Since 2001, we have been pioneering the training field in the Middle East, helping individuals, teams, and organizations reach their full potential with integrated solutions.
🔗 Quick Links
Sister Companies to Boost Consulting and Training
most trending
And Recommended Training Courses
We believe in progress for everyone.
We helped more than 10,000 clients over 20 countries on 4 continents in boosting their knowledge, skills, and careers.
Boost Training And Consulting All Copyrights Reserved 2025