course | Content & Media Production for Managers
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SMCS-947 | Content & Media Production for Managers
Course Sector : Sales, Marketing and Customer Service
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 5 Days | 2025-05-19 | 2025-05-23 | Dubai | $4,250 | Book now |
| 5 Days | 2025-07-28 | 2025-08-01 | Abu Dhabi | $4,250 | Book now |
| 5 Days | 2025-10-19 | 2025-10-23 | Riyadh | $4,250 | Book now |
| 5 Days | 2025-12-28 | 2026-01-01 | Online | $2,150 | Book now |
Course Introduction
This training course is specifically designed for managers who want to enhance their leadership and strategic skills in content and media production. Participants will learn how to oversee the production process, drive creative initiatives, and ensure that content aligns with organizational objectives.
Course objective
- Develop and implement a strategic content production plan.
- Lead teams in utilizing effective media tools and techniques.
- Optimize content for distribution and audience engagement.
- Analyze performance metrics to inform future content strategies.
Course Outline | 01 Day One
Module 1: Introduction to Content & Media Production
Understanding the Role of Content in Business
- Importance of content in marketing and brand building
- Overview of various content types and their impact
The Content Production Lifecycle
- Phases: pre-production, production, and post-production
Course Outline | 02 Day Two
Module 2: Strategic Planning for Content Production
Developing a Content Strategy
- Aligning content initiatives with organizational goals
- Identifying target audiences and creating personas
Project Management Frameworks
- Tools and methodologies for effective project management (e.g., Agile, Waterfall)
- Budgeting and resource allocation for content projects
Course Outline | 03 Day Three
Module 3: Leadership in Content Creation
- Building and Managing Creative Teams
- Recruiting and retaining talent in content production
- Fostering a collaborative and innovative team culture
Encouraging Creative Problem Solving
- Techniques for brainstorming and idea generation
- Managing creative differences and conflict resolution
Course Outline | 04 Day Four
Module 4: Production Tools and Techniques
- Overview of Media Production Tools
- Familiarization with software for writing, editing, and design (e.g., Adobe Creative Suite, Final Cut Pro)
- Understanding audio and video production basics
Quality Assurance in Content Production
- Establishing quality standards and review processes
- Incorporating feedback and making iterative improvements
Course Outline | 05 Day Five
Module 5: Distribution and Promotion Strategies
- Creating a Content Distribution Plan
- Selecting appropriate channels for distribution (social media, websites, email)
- Best practices for cross-platform promotion
- Leveraging Analytics for Optimization
- Tools for measuring content performance (e.g., Google Analytics, social media insights)
- Interpreting data to adjust and improve content strategies
Module 6: Measuring Success and Driving Continuous Improvement
- Performance Metrics and KPIs
- Defining success metrics for content initiatives
- Regular performance reviews and reporting
Adapting Strategies Based on Insights
- Case studies of successful content campaigns and lessons learned
- Fostering a culture of continuous improvement within teams
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
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