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course | Fintech Marketing

Advance your career with Fintech Marketing. Hands‑on learning in Abu Dhabi covering fintech marketing and more. Enroll today.

DIGTR-528 | Fintech Marketing

Course Sector : Digital Transformation and Innovation

Duration
Date from
Date to Course Venue Course fees Book a course
5 Days19/10/202623/10/2026Dubai$4,250 Book now
5 Days17/01/202721/01/2027Doha$4,250 Book now
5 Days12/04/202716/04/2027Paris$4,950 Book now
5 Days26/07/202730/07/2027Dubai$4,250 Book now

Course Introduction

Fintech marketing allows a company to promote financial technology products or services to existing and potential customers. This requires a deep and up-to-date knowledge of the fintech industry and its audiences. This training course is designed to provide participants with the key and fundamental concepts of Fintech marketing. The course will cover topics such as modern marketing techniques, using social media in Fintech Marketing, B2B and B2C Fintech Marketing, and building a Digital Brand. 


Course objective

  • Gain an understanding of the recent state and future of FinTech.
  • Recognize the traditional marketing goals and strategies
  • Learn the key differences between modern marketing techniques, such as growth hacking, and traditional methods
  • Utilize social media in FinTech Marketing.
  • Effectively integrate offline and online marketing mechanisms for the best output
  • Understand the process of building a digital brand.
  • Identify the metrics of measuring success of a marketing campaign
  • Understand risks of marketing campaigns and how to learn from failures

Course audience

  • Business and technology leaders
  • Business Unit Managers
  • Business Development Consultants
  • General Managers / Regional Managers
  • Senior and mid-level leaders
  • Individual leaders of all levels in the organization
  • Art Director
  • Marketing Consultants
  • Marketing Development Manager

Course Outline | Day 01

The State and Future of Fintech
 

  • Financial services marketing challenges
  • Building trust
  • Escaping commoditization
  • Maintaining brand consistency
  • Dealing with limited resources
  • Traditional marketing goals and strategies
  • B2B and B2C Fintech Marketing

Course Outline | Day 02

The key differences between modern marketing techniques, such as growth hacking, and traditional methods
 

  • Digital Marketing Strategies
  • Social Media engagement
  • Content marketing investment
  • Influencer partnerships
  • Paid media targeting

 

Course Outline | Day 03

Digital brand-building process
 

  • Metrics for measuring the success of a marketing campaign
  • Risks of marketing campaigns and how to learn from failures

Course Outline | Day 04

Digital brand-building process
 

  • Metrics for measuring the success of a marketing campaign
  • Risks of marketing campaigns and how to learn from failures

Course Outline | Day 05

Mobile experience focus

  • User incentivization
  • Using Social Media in the Fintech Marketing Plan
  • Integrating offline and online marketing mechanisms for the best output
Course Certificates
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BOOST’s Professional Attendance Certificate “BPAC”

BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.

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