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course | Event Management (from design to implementation)

We turn your development needs and aspirations into powerful digital solutions that drive growth

SMCS-942 | Event Management (from design to implementation)

Course Sector : Sales, Marketing and Customer Service

Duration
Date from
Date to Course Venue Course fees Book a course
5 Days2025-05-192025-05-23Abu Dhabi$4,250 Book now
5 Days2025-06-292025-07-03Online$2,150 Book now
5 Days2025-09-142025-09-18Riyadh$4,250 Book now
5 Days2025-11-172025-11-21Los Angeles$5,950 Book now

Course Introduction

This course helps those people who are organizing and planning an event - either an in-house event or a commercial event. 
The impact of a successful event on a company can be profound. The impact of a poorly organized event is so negative that it pulls resources away from real work in dealing with the aftermath. No matter what, this course will fully support your objective of helping to deliver an effective event.
How do you ensure that your event is a great success and that you have achieved everything required? 
How do you ensure that it is within budget?
 These and many more questions will be answered on this exciting and stimulating course

Course objective

At the end of the training course, participants will be able to
  • Gain a comprehensive understanding of the foundations of events management. 
  • Learn the steps in creating and featuring an event
  • Design a step-by-step process for planning an event
  • Implement methods to evaluate an event
  • Apply various resources in order to manage logistics 

Course Outline | 01 Day One

Overview of Event Management
 

  • Definition of ‘event’ 
  • Reasons for organizing events
  • Types of events
  • Importance of events 
  • Definition of an event theme 
  • Steps to create and theme an event 
  • Stakeholders of an event 

Course Outline | 02 Day Two

The Event Planning Process
 

  • Deciding the vision and theme of an event
  • Conducting a SWOT analysis 
  • Setting goals and objectives
  • Determining the event’s feasibility 
  • Choosing an appropriate organizational structure 
  • Creating a plan 
  • Evaluating the event 
  • The 5 W’s of event creation 
  • Be S.M.A.R.T with your objectives 

Course Outline | 03 Day Three

Human resources and logistics in event management
 
  • Human resources management for events
  • Choosing an ideal venue
  • Marketing and promoting your event 
  • Elements of event promotion and marketing 
  • Ticketing 
  • Signage 
  • Advertising 
  • Budgeting of events 
  • Safety components in event management
  • Risk mitigation and contingency plans 
  • Potential problems 
  • Weather
  • No shows 
  • Delayed deliveries 
 

Course Outline | 04 Day Four

Event assessment and evaluation
 
  •  Difference between assessment and evaluation 
  • Six key stages in event evaluation 
  • Various methods of event evaluation 
  • Gantt charts for managing task schedules 
  • The ROI evaluation
  • Measuring social media engagement 
 

Course Outline | 05 Day Five

Organizing great events
 
  •  Needed steps for organizing effective events
  • Plan and execute an effective campaign
  • Use an efficient communication system
  • Use the event website wisely 
  • Use technology wisely 
  • Execute a sound logistics system
 
Course Certificates
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BOOST’s Professional Attendance Certificate “BPAC”

BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.

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