Whether small start-ups or corporate giants, all firms generate data. Gone are those days when the concept of data was limited only to technological firms. These days a diverse range of businesses use data regularly to gain a better understanding of their customers, business trends, as well as to devise efficient marketing strategies. The intense competitive sphere compels companies to become data-centred to mine valuable business knowledge. With the availability of abundant data, it becomes imperative to manage it to ensure its most advantageous utilization. This calls for Data Management that involves collecting, organising, storing, and securing this data.

What are data management and examples?

The data management process is a culmination of a combination of functions that are mutually focused to ensure that data in organisational systems is accurate, appropriate, available, and accessible.

Who can access confidential and sensitive customer information? How often are the databases reviewed for inaccuracy or errors? How much time does it take to record a customer’s engagement/interaction with the firm? How does the firm handle and create value from a large dataset?

What is the role of data management?

Dynamic data management needs to get to the bottom of these questions in a way that makes the most sense and enables businesses to make informed decisions. Firms that don’t engage in data management at any level fail to use their data the right way and risk becoming corporate dinosaurs.

Talent has introduced a Masterclass in Data Management to provide a foundation to its participants to develop an understanding of the multifarious world of data. The course discusses the latest trends and techniques being adopted globally by enterprises to make information-backed operational business decisions. The course highlights data as a corporate asset and hence includes the use of different tools that will save the organisation from being burdened with unfinished data silos, insufficient data sets and enhance the quality of data that will augment it to perform better Business Intelligence.