course | Certified Strategy and Business Planning Professional (Live Online)
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ICTP-2118 | Certified Strategy and Business Planning Professional (Live Online)
Course Sector : Internationally Certified Training Programs
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 5 Days | 2025-05-12 | 2025-05-16 | Online | $1,500 | Book now |
| 5 Days | 2025-06-16 | 2025-06-20 | Online | $1,500 | Book now |
| 5 Days | 2025-05-18 | 2025-05-22 | Online | $1,500 | Book now |
| 5 Days | 2025-06-22 | 2025-06-26 | Online | $1,500 | Book now |
Course Introduction
To be successful in the long-run, organizations need to define a mission and a vision, which can be cascaded down into SMART strategic and operational objectives, at all hierarchical levels. The course offers an algorithm on how this can be done, with a focus on creating strategies that are internally consistent and aligned for optimal performance. At the same time, the course offers tools for both internal and external environmental scanning, which will allow companies to build strategies that are flexible and shock-absorbent, adapted to a business world that is rapidly changing. Last but not least, the course focuses on how departments can set their own strategies and action plans that are ready-for-execution and support the overall corporate strategy.
Course objective
The course aims to offer participants a chance to:
- Build up a strategic mind-frame
- Identify key strategy planning concepts
- Use strategy planning tools, in individual and team exercises
- Reflect on the best practices in the field, through case studies and debates
Course Outline | 01 Day One
Key concepts:
- Strategy defined
- Pre-requisites of strategy planning
- Architecture of the strategy planning process
Corporate identity:
- Impact
- Mission
- Values
Course Outline | 02 Day Two
Choice of a competitive strategy:
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Low cost, low price
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Differentiation
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Customer relationship
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Network effect
Strategic Internal Environmental Scanning:
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Assessing existing processes
-
Assessing existing resources
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Assessing existing procedures
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Competitive benchmarking
Course Outline | 03 Day Three
Strategic External Environmental Scanning:
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PESTEL analysis
-
Porter’s 5 forces
-
SWOT Analysis
-
Scenario Planning
Case Study:
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Definition of corporate identity
-
Internal environment scanning
-
External environment scanning
-
SWOT analysis
Course Outline | 04 Day Four
Vision & Choice of Growth Strategy:
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Defining the vision in the context of the chosen planning scenario
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Intensive growth
-
Internationalization strategies
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Integrative growth
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Diversification strategies
SMART Objectives at Corporate Level:
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Long-term vs. strategic objectives
-
SMART strategic objectives
-
The strategy tree
Course Outline | 05 Day Five
Case Study:
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Vision
-
Choice of a growth strategy
-
The strategy tree
Planning at the Departmental Level:
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An overview of the planning process at the department level
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The algorithm of cascading the corporate strategy
-
Planning “business as usual” vs. identifying new projects at the department level
Review and Q&A:
-
Course review
-
Q&A
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
KPI Institute(KPI)
The KPI Institute specializes in performance management, offering certifications on key performance indicators (KPIs) and strategy. Their certifications help individuals enhance skills in measuring and improving organizational performance.
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