course | Certified Strategy and Business Planning Professional (Physical)
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ICTP-2119 | Certified Strategy and Business Planning Professional (Physical)
Course Sector : Internationally Certified Training Programs
| Duration | Date from | Date to | Course Venue | Course fees | Book a course |
|---|---|---|---|---|---|
| 3 Days | 2025-05-14 | 2025-05-16 | kuala lumpur | $1,900 | Book now |
| 3 Days | 2025-07-02 | 2025-07-04 | kuala lumpur | $1,900 | Book now |
| 3 Days | 2025-11-17 | 2025-11-19 | kuala lumpur | $1,900 | Book now |
Course Introduction
The business world is rapidly changing – creating short-span windows of opportunities and unexpected threats. To adapt and adjust to this dynamic environment, organizations seek planning tools that would allow them to build strategies that are both flexible and shock-absorbent. This course will help improve long-term organizational performance through the use of strategic planning tools. Participants will explore the framework that provides the foundation of a successful business strategy, focusing on the main components of a strategy and practicing the development of an efficient strategic plan. The course will also provide insights on the fundamental principles and methods for communicating strategy across the organization.
Course objective
By the end of this training courses, participants will be able to:
- Comprehend the fundamentals of the strategic planning process
- Learn to coordinate teams in order to set up to design strategies
- Set clear strategic objectives, evaluate strategies and suggest adjustments
- Identify key areas of a business model.
Course Outline | 01 Day One
Key Concepts:
- Strategy planning defined
- Assumptions for strategy planning
- The process of strategy planning – an overview
Corporate Identity:
- Impact
- Mission
- Corporate values
- Capabilities
Choice of a competitive strategy:
- Low cost, low price
- Differentiation
- Customer relationship
- Network effect
Strategic Internal Environmental Scanning:
- Assessing existing processes
- Assessing existing resources
- Assessing existing procedures
- Competitive benchmarking
Course Outline | 02 Day Two
Strategic External Environmental Scanning:
- PESTEL analysis
- Porter’s 5 forces
- SWOT Analysis
- Scenario Planning
Case Study:
- Definition of corporate identity
- Internal environment scanning
- External environment scanning
- SWOT analysis
- Scenario planning
Vision & Choice of Growth Strategy:
- Defining the vision in the context of the chosen planning scenario
- Intensive growth › Internationalization strategies
- Integrative growth
- Diversification strategies
Course Outline | 03 Day Three
SMART Objectives at Corporate Level:
- Long-term vs. strategic objectives
- SMART strategic objectives
- The strategy tree
Case Study:
- Vision
- Choice of a growth strategy
- The strategy tree
Planning at the Departmental Level:
- An overview of the planning process at the department level
- The algorithm of cascading the corporate strategy
- Planning “business as usual” vs. identifying new projects at the department level
Review and Q&A:
- Course review
- Q&A
Certification Exam
BOOST’s Professional Attendance Certificate “BPAC”
BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.
KPI Institute(KPI)
The KPI Institute specializes in performance management, offering certifications on key performance indicators (KPIs) and strategy. Their certifications help individuals enhance skills in measuring and improving organizational performance.
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