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course | Certified Business Development Professional

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MGLD-545 | Certified Business Development Professional

Course Sector : Management And Leadership

Duration
Date from
Date to Course Venue Course fees Book a course
5 Days2025-05-262025-05-30Rome$4,950 Book now
5 Days2025-09-012025-09-05Dubai$4,250 Book now
5 Days2025-11-102025-11-14Dubai$4,250 Book now
5 Days2025-12-142025-12-18Online$2,150 Book now

Course Introduction

This training program is designed to provide participants with the significant concepts of Business Development and the best practices which may be suitable for their respective company. 

Business Planning

This program focuses on enhancing participant’s skills on business planning, effective negotiation, customer service and improving business processes.


Course objective

By the end of this training course, participants will be able to:

  • Gain a comprehensive understanding of the fundamental functions and best practices in Business Development (BD).
  • Enhance leadership and negotiation skills to gain leverage in the business and lead the key account team.
  • Produce clear sales and marketing differentiators to neutralize competition (value-based proposition).
  • Discover the significance of re-defining business processes to match the ever-changing business market and customer needs.
  • Create and utilize financial ratios and Key Performance Indicators (KPIs) to measure business operations' effectiveness.

Course Outline | 01 Day One

Understanding business development best practices:

  • Understanding Account analysis and qualification.
  • What is The new landscape of account management and BD?
  • Laddering: an effective buying and selling strategy.
  • How to classify your clients?
  • Your Guide to build and ideal Client profile.
  • Customer loyalty culture: an extraordinary methodology to maximize your image and profits.

Course Outline | 02 Day Two

Tips and tricks of Business Planning:

  • How to conduct customer surveys to identify your important service criteria?
 
The STAR business planning process:
  • Strategic analysis
  • Targets and goals
  • Activities

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Reality check
  • Preparing an account development plan
  • Building client chemistry with F.O.R.M.

Course Outline | 03 Day Three

Re-engineering selling process:

  • How to review your business selling process?
  • Understand Functional product/service
  • Define unique selling points
  • Use the sales competitors’ analysis form
  • Understand and apply the value-added selling process
  • Understand the selling process’s best tools.
  • Creating a client-centered code of conduct (DART model)
  • Assess and develop the selling process using key performance indicators
  • Creating a balanced scorecard (business performance audit)

Course Outline | 04 Day Four

Tips and tricks of writing the best business proposal:

  • What is a Proposal?
  • Proposal Categories (Solicited and Unsolicited)
  • How to write a typical Business proposal?
  • Model for Writing Proposals

 

The process of developing successful project proposals

  • Grant Proposals
  • The Stop Format

 

Effective Negotiation Skills

  • The definition of negotiation
  • Some negotiation philosophies
  • The difference between persuading and negotiating
  • The five stages of the negotiation process
  • The critical rules of negotiation
  • The phases of the purchasing decision
  • Establishing relative importance of differentiators
  • Influencing decision criteria
  • Vulnerability analysis

Course Outline | 05 Day Five

Building and Leading the Business Development Team

  • Stages in team formation
  • Building a high-performance team
  • Defining team roles
  • The team motivation mix
  • Management versus leadership
Course Certificates
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BOOST’s Professional Attendance Certificate “BPAC”

BPAC is always given to the delegates after completing the training course,and depends on their attendance of the program at a rate of no less than 80%,besides their active participation and engagement during the program sessions.

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